Show Notes
Most wellness apps fail you. Not because you lack willpower, but because they were never designed around how humans actually change.
Season 11 of The Creative Boom Podcast opens with Katy Cowan and Nicki Sprinz, CEO of ustwo – the studio behind Monument Valley – digging into the digital coaching revolution. What it looks like in practice, why it works when it does, and what it means to build technology that sits close to people's health, confidence and daily lives.
Nicki has lived this. A former smoker who swapped one habit for running, she now helps brands create digital experiences that drive real behaviour change — from gut-health companions to fitness apps to smoking-cessation tools. One of their betas saw 75% of users engage more meaningfully with their health after just one month.
They also talk about what all of this means for creatives: the changing shape of careers, why curiosity beats passion every time, and why critical thinking has never mattered more than in a world where AI can get you to the wrong answer faster than ever. This isn't an AI hype conversation. It's a grounded, generous one with a whole heap of hope. A new season begins. Right here.
More from The Creative Boom Podcast
In this bonus episode, Katy Cowan and Rob Draper swap the big career questions for something a lot more daft – a quickfire ramble through nostalgia, confessions and very questionable claims to greatness.
Lettering artist, designer and University of Worcester fellow Rob Draper joins Katy Cowan to close out the season with a warm, philosophical conversation about starting over and the art of creating something from nothing.
In the second, faster, slightly more feral half of the recording this week, Katy Ennis-Hargreaves of BOLDISM stays in the chair for The Spark – the rapid-fire round where the questions get cheekier and the answers get more honest.
Katy Ennis-Hargreaves of design studio BOLDISM joins Katy Cowan for an honest conversation about what happens when you stop watering yourself down and start living as your full self.
It's time for the Spark – our weekly bonus episode where we step away from the work and get to know our guest a little better through a round of quick, fun questions. No prep, no warning, no idea what's coming.