$1B Brand: How we became #1 on TikTok Shop

I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.Uploaded 05-06-26In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.Topics covered:• How to scale a business• Entrepreneurship lessons• Business growth strategies• Startup advice for founders• Building a personal brand• Product development and marketing• How to think like a CEO• Business mindset and decision making• Leadership and company culture• Building a billion-dollar brand• Why most businesses fail to scale• Founder mistakes and lessons learned• Consumer behavior and marketing psychology• Growing a consumer packaged goods (CPG) company• Bloom Nutrition business lessonsIf you're serious about building something great, stop waiting for certainty and start learning how to make decisions with conviction.#Entrepreneurship #BusinessLessons #StartupAdvice #Founder #BusinessGrowth #Leadership #Marketing #PersonalBrand #CEO #BloomNutrition #Mindset Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using influencer marketing to scale a business- Expanding beyond the United States- How global trends spread through social media- Why speed is a competitive advantage- Mental health and entrepreneurship- Building a modern consumer brand in 2026Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people don’t have an ambition problem. They have a focus problem.Uploaded 05-09-26They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?Uploaded 18-08-26Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.I think that’s completely backwards.A goal is not a level you achieve. It’s a level you learn to live at. In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.Because hitting the goal is only the beginning.I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.Those experiences taught me that **success only compounds when you stop sabotaging it.This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.There is no single day where you finally “arrive.”You are constantly becoming the person capable of qualifying for the next level.And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.Follow the Generational Run:https://www.instagram.com/greglav/00:00 You’ve Been Lied to About Success01:42 Can You Actually Handle Your Goals?03:40 Why Achieving the Goal Changes Nothing05:20 One Bad Day Can Ruin Everything06:00 The Difference Between Good and Great08:06 Your Reputation Is Built on Your Worst Moments09:21 The 5 Things I Change Every Year11:51 The Accountability Hack That Changed Me13:58 Why You Need a Ritual Routine15:57 The Real Finish Line of Successsuccess in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices