Show Notes
Chuck Dizzle catches up Live & Direct with 2Eleven, an Inglewood staple who’s mastered the art of longevity. In this sit-down, 2Eleven opens up about the journey that took him from Def Jam intern, being mentored by Suge Knight and recruited to Young Jeezy's label CTE.
Fast forward to now 2Eleven has held it down as a consistent voice in West Coast hip-hop — all while running a successful retail brand, The Level Up Store, in the heart of his city. He breaks down his latest project Profit & Loss, his evolving approach to music, and why he ditched middlemen to go straight to the source overseas.
From China to Inglewood, from mixtapes to mentorship — this conversation goes beyond music. 2Eleven gets candid about missed opportunities with Nipsey Hussle, the importance of collaboration, personal growth, and what it took to break out of survival mode and into CEO status. Whether he’s in the studio or behind the counter, the mindset stays the same: elevation over everything.
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