From Spreadsheets to Seedlings: Donna Sutton on Career Change and Cut Flowers

Text Agony Aunt Roz with your Cutflower Questions. Roz shares practical tips and insights on flower growing, marketing, and building a flower business, based on her extensive experience. This episode covers social media strategies, pricing, crop planning, and sustainable practices for flower growers. Takeaways Social media content creation and repurposingPricing strategies for wholesale flowersBuilding an email list for direct customer engagementCrop planning and space management for small...

Text Agony Aunt Roz with your Cutflower Questions. Roz shares her expert insights on growing dahlias for cut flowers, from selecting varieties and planting to harvesting and winter storage. Perfect for flower farmers and enthusiasts aiming to maximize productivity and quality. Key topics Choosing dahlia varieties for cutting Planting and caring for tubers Supporting and pinching dahlias Harvesting and post-harvest care Overwintering dahlias and dividing tubers Take a look at the Dahl...

Text Agony Aunt Roz with your Cutflower Questions. Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business. Key topics The importance of action over perfectionDebunking myths about flower farming and business successFocusing on profitability rather than turnoverThe significance of follow-up in sales an...

Text Agony Aunt Roz with your Cutflower Questions. Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success. Key topics The three hats of a flower farmer: grower, florist, business ownerThe importance of building your b...

Text Agony Aunt Roz with your Cutflower Questions. In this episode, Roz interviews renowned florist Carol Peacock about her journey, sustainable floristry, and her experience at Sandringham. They explore the artistry, logistics, and eco-conscious practices shaping modern floristry. key topics Journey into floristry and sustainabilityThe importance of local and British flowersInnovative floral mechanics and materialsSandringham floral experience and designBuilding confidence and commun...