Good Housekeeping: ‘We’re not turning our journalists into influencers’
Beyond the Noise - the PRWeek podcastShow Notes
PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.
Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek UK editor John Harrington speak to Jane Bruton (Good Housekeeping UK editor-in-chief) and Liz Settle (MD of Good Housekeeping and the Good Housekeeping Institute).
The guests discuss structural overhaul in editorial and how the department works with commercial.
The shift to “75 per cent digital, 25 per cent print” is explained, as is the greater use of video. Our guests talk about how communications is getting “more sophisticated”, and how they like to work with PR professionals.
Speaking from the Good Housekeeping Kitchen in Hearst’s central London office, other topics covered include ‘wising up’ to clickbait; membership models; target demographics; the downside of AI; and imbuing a “culture of impatience”. The guests predict what might lie ahead for Good Housekeeping, and for publishing in general.
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