Music Business Insider Podcast | Music Marketing

LIVE Agents, AI, & Why Quick Viral Fame WON'T Build Your Career | Trevor Swenson of Dynamic Talent

Music Business Insider Podcast | Music Marketing

Show Notes

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com LIVE Agents, AI, & Why Quick Viral Fame WON'T Build Your Career | Trevor Swenson of Dynamic Talent Want to know what it REALLY takes to make it as an artist — or as an agent — in today's music business? Dynamic Talent International founder and CEO Trevor Swenson joins us for a riveting deep dive into how the global touring landscape is changing at lightning speed. From breaking K-pop acts at legendary venues like the Grand Ole Opry and the Apollo Theater, to the "white noise" of TikTok fame, Trevor shares what separates true artistry from fleeting virality. Discover why live performance, hard work, and long-term artist development are more important than ever, how AI-generated talent is disrupting tradition, and the keys to surviving (and thriving!) as a music industry professional. Absolutely essential listening for indie artists, managers, and industry insiders! 🚀🌏 #MusicBusiness #LiveMusic #Kpop #ArtistDevelopment #AIinMusic Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com MUBUTV Free Music Guides: ⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide ⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide ⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.] 📒 Show Notes and Resources 📒 LINK ⚡️What you'll learn in this episode⚡️ 👉 How agents are evolving beyond booking — from A&R to artist development 👉 Why TikTok virality rarely equals lasting career success (and what does!) 👉 The power and peril of AI-generated artists in the modern landscape 👉 Essential lessons from breaking K-pop acts in iconic U.S. venues 👉 The #1 thing holding artists (and agents) back from long-term success 👉 Critical work habits and mindsets for building career longevity 👉 How real-world live performance beats social metrics for artist growth 👉 and so much more... SUGGESTED & RECOMMENDED BOOKS: 📒 Powerhouse: The Untold Story of Hollywood's Creative Artists Agency – https://amzn.to/4yTx8hA 📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! https://amzn.to/3RB2nu4 Recommended Audio Software ⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI https://link.mubutv.com/castmagic Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd Get an insider look at how the live music industry is changing — from the rise of unsigned artists touring globally, to how true artist development is built in a world obsessed with quick, viral hits. Ritch Esra and Eric Knight break down the realities, the challenges, and the often overlooked skills new artists need to survive. Want to understand the music business, get practical music marketing advice, or just hear stories from one of the fastest growing live agencies in the business? This episode is your blueprint for career longevity. Tune in for weekly

More from Music Business Insider Podcast | Music Marketing

Oct 20, 2026

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Rich & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

Oct 13, 2026

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com What Does It Really Take to Break Out as a Live Music Artist in 2026? With David O'Connor From Live Nation Step inside the high-stakes world of modern touring with David O'Connor, Vice President of Artist and Business Development at Live Nation! This episode breaks down how technology and the attention economy are reshaping live music, the rising challenges for emerging artists, and why traditional artist development has vanished for good. Discover the secrets behind Live Nation's Ones to Watch program, how VC-style investment is finding tomorrow's headliners, and what truly separates artists who build lasting careers from those who stall. If you're an indie artist, music professional, or a die-hard fan of the music business, this episode unlocks real strategies, myth-busting advice, and insider perspective to supercharge your journey. 💡🎤 #LiveMusic #ArtistDevelopment #MusicBusiness Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com MUBUTV Free Music Guides: ⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide ⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide ⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/david-oconnor-live-nation ⚡️What you'll learn in this episode⚡️ 👉 How the live music landscape is shifting for new and up-and-coming artists 👉 What it REALLY takes to break through in today's crowded attention economy 👉 Why content creation and genuine audience connection are non-negotiable artist skills 👉 How Live Nation's Ones to Watch program uses venture capital frameworks to invest in the next wave of stars 👉 The biggest misconceptions artists have about working with Live Nation or major partners 👉 The role of creative content, touring, and brand building in career sustainability 👉 Essential business skills artists overlook (and why these matter more than ever!) 👉 The difference between performing and truly connecting on stage 👉 Direct advice for artists building their audience from the ground up 👉 and so much more... SUGGESTED & RECOMMENDED BOOKS: 📒 Hit Makers: How to Succeed in an Age of Distraction (Derek Thompson) - https://amzn.to/47ilJLJ 📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! https://amzn.to/3RB2nu4 Recommended Audio Software ⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI https://link.mubutv.com/castmagic Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd This episode of the MUBUTV Music Business Insider Podcast reveals how the business model for touring and artist development has fundamentally changed—and what you can do to adapt. Learn how Live Nation's approach to investing in emerging talent through visibility, brand partnerships, and strategic support is sh

Oct 6, 2026

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Rich & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com Are You Ready for the Future of Music? How AI, Blockchain & Direct-to-Fan Models Are Revolutionizing Artist Careers w/ Clive Dickens Global technology and media strategist Clive Dickens joins the MUBUTV Music Business Insider Podcast to break down the radical shifts transforming the music industry—right now and in the next decade. Discover how artists at every level can leverage AI to supercharge fan engagement and creativity, why owning your data is the key to career longevity, and how lessons from sports and gaming can unlock new monetization for musicians. Clive shares the core principles every artist MUST embrace to build a sustainable, global music career in a world beyond the CD era, including actionable strategies for direct-to-fan growth, international expansion, and building an artist-owned tech stack. If you care about your future in music, this episode is essential, SEO gold for artists, managers, and music pros! 🎤💥 #MusicBusiness #AIinMusic #ArtistDevelopment #MusicTechnology Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Rich & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com MUBUTV Free Music Guides: ⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide ⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide ⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide Our Mission Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much more. Search "Music Business Insider Podcast" on any podcast app or platform [Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/clive-dickens-meliora-company

Sep 29, 2026

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com The Truth About Sync Licensing in India: Why Bollywood Isn't the Only Path The Untold Truth About Sync Licensing and Brand Partnerships in India's Music Industry with Anurag Rao India's music business is exploding! Dive in as Anurag Rao—MTV India veteran, former manager of Bollywood superstars, and founder of Chain Reactor Music & Media—pulls back the curtain on sync licensing, brand deals, and the complex world of music and advertising in India. Discover how Bollywood's dominance shapes the sync space, the unique challenges facing independent artists, and the massive cultural shifts driving the future of India's sonic branding. If you're an artist, music executive, or global industry professional, this episode is the essential road map to thriving in one of the world's most dynamic music markets. 🌏🎶 #SyncLicensing #MusicBusiness #MusicIndustry #Bollywood #India Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com MUBUTV Free Music Guides: ⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide ⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide ⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/anurag-rao-chain-reactor

Sep 22, 2026

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com The Business of Animation Music: What You Need to Know to Succeed Animation's Biggest Musical Secrets REVEALED: DreamWorks Head of Music Alexandra Nickson Breaks Down the Evolution of Animation Soundtracks! Find out why there's "no such thing as kids' music—only great music" as DreamWorks Animation's head of music, Alexandra Nickson, takes us behind the scenes of building some of the world's most impactful animated soundtracks. Alex shares how animation is shaping culture, why global streaming now drives music choices, and the untold business and creative strategies behind hits that span generations. If you're eager to break into film, TV, or animation music, this episode is packed with insider tips, practical advice, and myth-busting revelations about what it really takes to create music that resonates worldwide! 🌎🎬 #AnimationMusic #FilmScoring #MusicBusiness Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com MUBUTV Free Music Guides: ⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide ⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide ⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, Sync Licensing, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/alexandra-nickson-dreamworks-animation

See all episodes →