Fin Conversations Ep4: Fin Procedures in practice

Intercom’s Fin has already transformed customer service with 81% automation. Now, it’s moving into sales. Senior Director of AI Support Ruth O’Brien and Senior AI Conversation Designer Fred Walton unpack how Fin Sales Agent qualifies leads, grows pipeline, drives revenue, and creates a seamless, unified customer journey - without exposing internal silos.

The majority of support teams are now using and investing in AI – but only a select group who've gone deep with their implementation are truly pulling ahead. Bobby Stapleton, Senior Director of Human Support at Intercom, sits down with Ruth O’Brien, Senior Director of AI Support at Intercom, to unpack the key findings from "The 2026 Customer Service Transformation Report." Together, they explore how deeper AI integration is driving measurable ROI, reshaping support roles, and freeing teams to focus on higher-value, more consultative work.

In our last episode of 2025 Bobby Stapleton, Senior Director of Human Support at Intercom, is joined by Franka Martinovic, Director, Customer Support, Intercom, to reflect on a year of rapid change for Intercom’s support team. They discuss how AI has shifted support from a reactive function to a consultative, revenue-driving motion, what it takes to scale human support alongside high automation, and the challenges of retaining knowledge while teams evolve. A candid look at what an AI-first support transformation really feels like from the inside.

This week we want to introduce you to a new podcast from Intercom - Fin Meetups: Conversations with AI Leaders. Explore the promise and practice of AI, from the leaders building it. Hear conversations from founders, engineering, product and customer service leaders, as they discuss the key opportunities and challenges of the AI era. Episode 1 is our Fin x LangChain meetup in Amsterdam, where Fergal Reid, Chief AI Officer, Intercom, building Fin and Marco Perrini, Deployed Engineer, LangChain, shared how Fin evolved from hand-coded experiments to a complex, multi-model system powered by LangGraph. Make sure to follow Fin Meetups: Conversations with AI Leaders: Apple Podcasts: https://podcasts.apple.com/us/podcast/fin-meetups-conversations-with-ai-leaders/id1852609029 Spotify: https://open.spotify.com/show/2Ae5VqOQ0ftClgEI8ltqOq Or wherever you listen to podcasts. If you’d like to join future Fin meetups, subscribe on Luma → https://luma.com/FIN See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voice support has long been the toughest channel to scale. Bobby Stapleton, Senior Director of Customer Support at Intercom, sits down with Rizwan Sherif, Director of Customer Experience at Credit Repair Cloud, to discuss how Fin Voice has transformed their phone support through instant, 24/7 responses. They also discuss building trust when handling sensitive data, what goes into delivering consistently good omnichannel experiences, and the power of multilingual AI to serve every customer no matter where they are in the world.