We Interrupt This Broadcast

069: Deep Dive with Lyanna Kea: Reaching 15 Million Fans in your Pyjamas

We Interrupt This Broadcast

Show Notes

This episode is sponsored by ⁠Getty Images⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers. http://www.gettyimages.com --- In this episode, Aven Yap speaks with Lyanna Kea, a Malaysian Chinese creator, actor and producer with over 15 million fans, about building the viral world of Aunty Kea and turning content creation into a genuine production business. From starting out broke and stuck at home during COVID as an international student, Lyanna shares how a pyjama-friendly “Asian mum” character grew into Kea Productions, a team of 16 people running scripted, animation and lifestyle channels across multiple platforms and languages. --- Listen to hear Lyanna talk about: Why quantity beats quality when you are starting out How she runs pre-production, production, post and development each week Why long form video drives loyalty and revenue, not just views Learning to delegate and build a business that survives when she steps away How her content opened doors to Screen Australia, ABC’s Ground Up and more The shifting relationship between creators and the traditional screen industry

--- If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast. --- Further information after listening to the episode: Lyanna on LinkedIn: www.linkedin.com/in/lyanna-kea-7a557a413 Lyanna on Instagram: https://www.instagram.com/lyanna_kea/?hl=en Lyanna on YouTube: https://www.youtube.com/@LyannaKea Lyanna on Facebook: https://www.facebook.com/lyannakeaa/ Lyanna on TikTok: https://www.tiktok.com/@lyanna_kea?lang=en

Kea’s Universe on Instagram: https://www.instagram.com/keasuniverse Kea Plus Ultra on Instagram: https://www.instagram.com/keaplusultra/ Kea Plus Ultra on YouTube: https://www.youtube.com/@KeaPlusUltra

--- This Deep Dive interview is hosted and edited by ⁠⁠Aven Yap. If you’re enjoying the podcast, please leave a rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and we’d love you to forward this episode to a friend! --- Follow us on: Instagram - https://www.instagram.com/weinterruptpodcast YouTube - https://www.youtube.com/@weinterruptpodcast LinkedIn - https://www.linkedin.com/company/weinterruptpodcast --- Thanks to ⁠Getty Images⁠ for sponsoring this episode. If you’re looking for historical, contemporary or creative footage, head to ⁠gettyimages.com⁠.

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This episode is sponsored by ⁠⁠⁠Getty Images⁠⁠⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers.

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