Show Notes
CSI Litigation Consultant Linda Khzam joins Bill Kanasky, Jr., Ph.D. to share the breakdown of a recent case and the jury research process that was used. Bill and Linda take a deep dive into the who, what, when, where, and why of Case Assessment Panels, which are virtual focus groups, and are the primary methodology for conducting exploratory jury research. Case Assessment Panels can be conducted at any stage of the litigation and can be used to explore juror insights on parties, evidence, liability, apportionment of fault, witnesses, and damages. They also discuss the importance of validity and reliability in jury research and how much they matter in the confidence and certainty around the results. Linda also describes the process that was used when mediation was not successful in this case and the jury research that was conducted in preparation for trial, including testing of opening statement and visuals to avoid missteps prior to trial.
More from The Litigation Psychology Podcast
Bill Kanasky, Jr., Ph.D. shares a couple of stories of recent attorney inquiries for litigation consulting services at the very last minute because approval was not received from the client until days before trial. When authority for litigation consulting services comes late, it limits, and sometimes even completely prevents, the services from being scheduled due to other obligations. Waiting until the eve of trial is a poor and risky strategy. Discussing litigation consulting options early and preparing well in advance of mediation and trial is critical to increasing the odds of better litigation outcomes. Watch the video of this episode: https://youtu.be/P7ChblG403c
Bill Kanasky, Jr., Ph.D. discusses the concept of sensitivity in jury research. Bill explains that the quality of the stimuli shared with participants in the research may impact the level of confidence in the research results. For example, when being able to show video footage of the incident or video of witness deposition testimony, these are high sensitivity stimuli that increase the reliability of the mock juror feedback. In contrast, if you only have written descriptions of the incident or witness deposition transcripts, the feedback from the jurors on those less sensitive stimuli will limit, to some degree, the confidence in the results. However, if you don't have video testimony or video of the incident, it does not mean you cannot still test what you do have. Making short videos of defense witnesses is a way to fill a video deposition gap. On the plaintiff side, if there's no deposition video, using social media of the plaintiff or other similar public media available can provide some useful insights from mock jurors. Gathering feedback based on the documentation you do have is still useful while recognizing that what jurors will see at trial will include stimuli that you were not able to test in the jury research. Watch the video of this episode here: https://youtu.be/HoCn8-10UIg
CSI Litigation Consultant Sarah Burton, Ph.D. joins Steve Wood, Ph.D. to discuss early jury research. Sarah shares details about a case in which she conducted a focus group very early in the case, while discovery was still open, to understand what jurors thought about an important piece of evidence that the defense was expecting to base their case on. And it turned out that this evidence was not important to the jurors - they understood the evidence, however, they were not persuaded by it which led the defense team to have to rethink their strategy for discovery and beyond. Early jury research can help guide and inform what the legal team focuses on that matters to jurors vs. what they may assume is important or relevant. Sarah and Steve also touch on how they handle angry witnesses. Lastly, Steve and Sarah talk about the Test/Retest focus group format and how it aids in testing whether liability should be admitted or not, testing specific pieces of evidence that may or may not come in, testing anchors and counter-anchors, and more. Watch the video of this episode: https://youtu.be/MEtNtkNpKi8
CSI Litigation Consultant Linda Khzam, M.A. joins Steve Wood, Ph.D. to talk about jury research in highly sensitive cases, such as sexual abuse and molestation, child abuse, racially sensitive situations like police shootings, etc. Linda and Steve discuss the challenges that jurors have in evaluating the evidence in sensitive cases and how the jury research has to be approached in these types of cases. The way in which the case is presented becomes critical in cases with sensitive situations so testing how the case is framed in a focus group is critically important to understanding what may trigger jurors and to gauge their reactions to what is being presented, and how. Steve and Linda also share their experiences with how juror's beliefs, attitudes, and experiences affect their interpretation of the evidence and how those with strong perspectives can influence other jurors and those who are afraid to share their opinion are influenced by them. They also talk about how to manage juror reactions to sensitive details in these cases and the emotional toll it can take on jurors to hear, see, and discuss highly unsettling evidence and case facts. Watch the video of this episode: https://youtu.be/7kDHLUg5WGo
Bill Kanasky, Jr., Ph.D. talks about a deposition topic that doesn't get enough attention: the question sequencing in a Reptile deposition. Bill describes how the setup questions that precede the transition point to Reptile/Edge questions lull the witness's brain into a state of safety which prevents them from recognizing the subtle transition to the dangerous Reptile/Edge questions. The witness's brain becomes comfortable with the basic, simple, fact-based questions being asked and doesn't realize when the questions change from safe to risky. Most attorneys prepare their witnesses for the "standard" Reptile safety questions. What's missing is that these Reptile questions about safety are actually the secondary threat - the setup questions are the primary threat and this is what witnesses need to understand and be prepared for. Detecting the transition to the risky Reptile questions is difficult, however, with neurocognitive training, can be done. Watch the video of this episode: https://youtu.be/vNjF1kqzS8U