97. Hiring the Right Marketing Leader

On this episode of The High Performance Marketing podcast - I’ll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is the driving force behind successful, scalable and repeatable sales results.

Transcript

Welcome to the high performance marketing podcast, a show for business owners who wanna create meaningful customer connection using simple marketing and quality content. I'm your marketing guide, Ali Garbero.

Hey. Welcome back to the show. So you know, when most people think about starting a business, They aren't thinking about running a business. They're thinking about selling the thing that they love, right, making or delivering on that service that they love doing and, of course, making a profit.

But no one in I literally mean No one says, yep. Yeah. Yeah. I wanna run a P and L. I wanna manage people. I wanna worry about sales and marketing. Yeah. Right.

It goes more like, oh, I'm gonna sell this thing. But, oh, crap.

How do I get people to buy it? If at some point, the fact that you need marketing hits you like a light bulb, well, most businesses think that they can do it themselves or they go out and hire, you know, their cousin who's some college intern or part time help to really just make this attempt at filling the gaps. On today's episode of the podcast, I'll take you down the path of why hiring a marketing leader is an absolute must for your business.

What you should expect and how marketing leadership is the driving force behind successful, scalable, and repeatable sales results.

First, who is a marketing leader? What am I talking about when I use this term? Naturally, people think about marketing technicians like social media managers, ad managers, maybe SEO gurus, but a marketing leader is someone who oversees and directs the marketing efforts of your company.

They are responsible for developing and implementing marketing strategies to help you promote the brand to attract more customers and, of course, drive sales.

A marketing leader may manage a team of in house marketing technicians like graphic designers, social media marketers, writers, pretty much they're responsible for also working with other departments, sometimes, uh, operations, almost always sales to really make sure that your marketing initiatives align with the overall goals of the business, right? Because imagine saying we wanna sell x amount of products, or revenue this year.

And we're just going to do that through random acts of marketing. No one will be responsible for whether we achieve these We don't even know what goals they are exactly, what KPIs will put into place. And, you know, we're just gonna spend money on marketing as we go. Like that would never happen.

You would never arrive at the results that you're trying to achieve. So a marketing leader literally takes on the role and the responsibility of shaping your company's brand identity.

Really driving the product or the service positioning and, of course, identifying opportunities for growth But really just putting on that that load on their shoulders that they are going to oversee the whole shebang of it. Right? They will almost always report to the CEO or the company founder because let's be honest if you are the CEO and the founder You may not.

You know, and then this is it to you, but you most likely probably, even if you love marketing, don't have time. To execute on it the way that you want. Fundamentally, a marketing leader is a key decision maker who drives the marketing strategy forward and helps the company achieve its objectives.

Now if you wanna hire a marketing leader to take on these challenges for your business, you're most likely going to need a marketing director or a chief marketing officer of some kind, possibly even a fractional CMO, but I'm gonna talk you through some options.

K? You you get to decide here. I'm not gonna force you into anything.

But fi