Show Notes
In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Sinéad Walsh and Denis Jastrzebski discuss what actually makes good content and why audience value, authenticity and clear objectives matter more than simply creating more posts. They cover customer-focused content, video, user-generated content, content funnels and common mistakes businesses make when they focus on views, likes or constant sales messages instead of building relationships with the right audience. You’ll also hear practical approaches including content pillars, content calendars, calls to action, custom GPTs and a three-stage approach to using AI for content planning and creation. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan
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If you're starting, running or growing a business in Ireland, your Local Enterprise Office could offer more support than you realise. In this special episode of Digital & AI Decoded, Elish Bul-Godley is joined by Caoimhe Delany from Meath Local Enterprise Office, Barbara McAteer of Josie's Botanicals and Jill O'Meara of Jill O'Meara Photography to explore the practical supports available to small businesses and what happens when business owners actually put those supports to use. They discuss mentoring, training, networking, digital transformation, productivity programmes and financial supports, alongside real examples of how Jill and Barbara have used LEO support to improve their websites, systems, marketing and day-to-day operations. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan
In this episode of Digital & AI Decoded, Niall Devitt, Denis Jastrzebski and Marie Ryan discuss why businesses should learn to build a useful AI assistant before jumping straight into AI agents. They cover prompting, business context, roles, rules, knowledge bases and human review, with a focus on choosing repetitive tasks where AI can genuinely save time rather than introducing technology for the sake of it. You’ll also hear practical prompts you can use to teach AI about your business, improve your instructions and prioritise the actions that matter, along with advice on measuring whether an assistant is actually saving time before moving towards agentic AI. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan
In this episode of Digital & AI Decoded, Sinéad Walsh, Denis Jastrzebski, Paulina Jastrzebski and Andy discuss what businesses actually need to create effective video in 2026 and why expensive equipment is not always the answer. They cover short-form video, hooks, audio, authenticity, production quality and how businesses can decide when a smartphone is enough and when professional production makes sense. You’ll also hear where AI fits into video planning, transcription, editing and repurposing, along with practical tools including CapCut, Mosaic, Rev and Adobe Podcast and a simple five-video challenge to help you start creating. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan
In this episode of Digital & AI Decoded, Elish Bul-Godley, Sinéad Walsh, Denis Jastrzebski and Niall Devitt discuss how search is changing as Google AI Overviews, ChatGPT, Gemini and other platforms become part of how people find information and businesses. They cover what traditional SEO still gets right, why websites continue to matter and how experience, useful content, customer reviews, schema markup and wider brand mentions can influence visibility across both Google and AI search. You’ll also hear practical approaches to local SEO, FAQs, E-E-A-T, empathy mapping and using tools such as Google Business Profile, Ahrefs, Semrush and Google Analytics to understand and improve how your business gets found. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan
In this episode of Digital & AI Decoded, Denis Jastrzebski speaks with Alan Thornton, founder of ai-compliance.app, about what the EU AI Act means for businesses now and what organisations should be putting in place as its requirements continue to take effect. They cover the Act's risk-based approach, AI literacy, transparency, shadow AI, human oversight and why businesses need to understand which AI systems are already being used across their organisation. You’ll also hear practical steps for creating an AI inventory, maintaining evidence, developing tool-agnostic policies and using the EU AI Act Compliance Checker as a starting point. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan