Ep.385: Internal & External Marketing Tips Every PT Owner Needs

Most PT practice owners aren't struggling because they don't work hard… they're struggling because they're making the wrong financial decisions. In this episode, Brian sits down with Julie Harris from Green Oak Accounting to break down the 6 financial decisions that separate average practices from the top 10%. This isn't about complicated accounting talk. This is about how you actually manage your money as an owner — how you think about taxes, how you pay yourself, how you protect your business, and how you stop leaving money on the table. They dive into the difference between tax prep and tax planning, when an S-Corp actually makes sense, how to structure your income the right way, and why most owners wait too long to make financial decisions that could completely change their outcome. You'll also learn how to build real financial stability with cash reserves, lines of credit, and better cash flow systems — so you're not reacting when problems hit, you're prepared for them. If you want more control, more clarity, and more profit in your practice… this is where it starts. ⸻ Connect with Julie Harris & Green Oak Accounting If you want help getting your finances, taxes, and cash flow dialed in the right way, you can connect with Julie and her team here: Schedule a free consultation: https://www.greenoakaccounting.com/consultation Facebook: https://www.facebook.com/greenoakacct Instagram: https://instagram.com/greenoakacct

You've heard it before—run your practice like a business. But what does that actually mean… and how do you do it? In this episode, Brian breaks it down into 3 leadership phases that give you clarity, structure, and control over your practice. From setting value-driven goals to building the right team and implementing systems that actually work, this is the framework that separates struggling owners from those who consistently grow. If you've been feeling scattered, reactive, or stuck, this episode will help you refocus and start leading your practice with intention.

Medicare changes are putting more pressure on PT practice owners than ever. In part two, Brian shifts from what's happening to what to do about it. This episode is all about helping you protect your margins, make smarter business decisions, and take back control of your practice in 2026. If you're feeling squeezed, this is the game plan to move forward with clarity and confidence.

Medicare just made its move for 2026… and if you're a physical therapy practice owner, you're going to feel it. In this episode, we break down the latest Medicare changes and what they actually mean for your business. From a 2.83% reimbursement cut to supervision updates, plan of care changes, and ongoing telehealth uncertainty, the landscape continues to shift—and not in your favor. But this isn't about reacting. It's about responding. You'll walk away with a clear clinical strategy to help you protect your margins, maintain high-quality care, and position your practice to win despite the pressure. Because while you can't control Medicare, you can control how you adapt. If you're serious about staying ahead, building a stronger team, and running a more profitable practice in 2026, this episode gives you the game plan to do it. 👉 Want help applying this to your practice? https://www.megbusiness.com/contact-us/

In this episode, Brian Gallagher introduces The 4 + 4 Method—a framework built from four mindset principles and four business systems that helped shape his success over nearly three decades in private practice. Early in his career, Brian believed success meant simply working harder and seeing more patients. Over time, he discovered that sustainable growth comes from something very different: the right mindset paired with the right systems. In this episode, Brian shares leadership lessons that shaped his career along with practical strategies for running a stronger clinic, including pay-for-performance compensation models, disciplined financial planning, structured time management, and management action plans that drive execution. If you're a physical therapy practice owner looking to improve profitability, leadership, and scalability, this episode offers both the mindset and systems to help you get there. Learn more about MEG, a Provana Company: https://www.megbusiness.com Contact us: [email protected]