Show Notes
Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:
Why sales is misbranded
Why sales is a founder’s most important skill
7 tactics Alex used to sell at Morning Brew
Tactics from 3 startup sales experts
— Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:03) The Misconception of Sales (4:21) The Role of Sales in Entrepreneurship (7:50) Seven Effective Sales Tactics (17:26) Expert Sales Tips (20:40) Conclusion and Listener Engagement — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Naval tweet: https://x.com/naval/status/1002104154737684480 • Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866 • Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/
More from Founder's Journal
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully.
Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius.
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.
In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.
On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.