The Past, Present, and Future of Physicians on Social Media, with Kevin Pho, MD
Inside The Doctor's LoungeShow Notes
In this episode, Dr. Nisha Mehta is joined by Dr. Kevin Pho, MD, founder of KevinMD.
They discuss:
His decisions to start blogging in 2004 and to eventually start amplifying other voices in healthcare, what’s contributed to his success, and dealing with (and learning from) the occasional negative feedback that comes along with what he decides to publish
How his platform has evolved with the rise of other social media platforms, the realities of having to ‘feed the content monster’ while still being a practicing physician, and how doctors should approach decisions about which platforms to create content on
The pros and cons of the rise of the ‘physician influencer’ and what doctors getting involved in social media earlier in their careers should keep in mind
The business of social media, and how AI can be effectively leveraged to augment your social media presence while still preserving the authenticity that makes content valuable
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