Show Notes
Authenticity is trending.
Everyone is talking about it. Everyone is selling it. Everyone is suddenly “real.”
And yet… most personal brands still feel fake.
In this powerful, no-filter conversation with Jill Stanton, we unpack the uncomfortable truth about authenticity in business today.
If you’re using authenticity as a strategy, you’ve already missed it.
In this episode, we break down:
• Why “authenticity” as a marketing tactic is backwards • The difference between being authentic and performing authenticity • How people-pleasing is emotional manipulation • Why many entrepreneurs are still hiding behind polished personas • The identity work required to truly stand in your power • Fear of success, shadow work, and why it’s rarely about success • Why sovereignty is more magnetic than strategy • How to stop outsourcing your voice and direction • The performative era online, and why it’s collapsing
This is not about oversharing your trauma. It’s not about telling the internet your secrets. It’s not about being controversial for attention.
It’s about freedom.
Real freedom.
The kind that happens when you stop managing how people perceive you and start leading yourself from alignment.
If you’ve felt exhausted by the noise online… If you’ve questioned who to trust… If you’ve wondered whether you’re blending in without realizing it…
This conversation will challenge you in the best way.
Authenticity is not a trend. It’s an identity shift.
And identity work is the real game.
Chapters
00:01:57 From Web TV to Online Empire: Jill's Origin Story 00:05:47 The Bold Move: Closing a Profitable Business 00:11:10 Personal Power Over Strategy: The Missing Piece 00:14:22 The Authenticity Trap: Why Performative Energy Fails 00:15:56 Becoming Uncancellable: Standing in Your Power 00:27:11 Finding Your Values: The Foundation of Authenticity 00:37:34 The River of Misery: Forging Your Next Level Identity 00:52:36 The Smart Enough Wound: Jill's Identity Breakthrough 00:59:28 Shadow Work and Healing: The Uncomfortable Path 01:08:12 From Teaching to Coaching: Jill's Next Evolution
🎧 Connect with Jill
Instagram → https://www.instagram.com/iamjillstanton
👑 WORK WITH ME
♟️ The Queen’s Table High-level mentorship for women ready to build authority, visibility, and legacy. https://thequeenofconfidence.com/the-queens-table/
👑 The Next Level For women ready to grow their confidence, audience, and income. https://thequeenofconfidence.com/nextlevel/
📚 MY BOOKS
Becoming Magnetic — Chapter 7 is all about creating your Alter Shego Confidence Feels Like Sh*t https://the-queen-of-confidence.myshopify.com
📲 CONNECT WITH ME
Instagram → https://www.instagram.com/thequeenofconfidence Facebook → https://www.facebook.com/Theconfidencequeen/ LinkedIn → https://www.linkedin.com/in/erika-cramer-queenconfidence/
More from The Confidence Chronicles
My love, I want to bring back a conversation from the Confidence Chronicles archives because I think it's a reminder so many ambitious women need.
Have you ever been so focused on what's next that you've forgotten how far you've already come? I'm coming to you from Florida, where I had a moment by the pool that completely broke me open. Years ago, I looked up at the Florida sky screaming and crying after losing my husband. This week, I looked up at that same sky and cried again. But this time, it was because I finally stopped long enough to see the life I've created. My husband. My beautiful children. My business. Speaking on stages across America. There was a time when I genuinely thought I was cursed. That I wasn't worthy. That my life would never turn out the way I dreamed. And now? I can't believe how far I've come. This episode is a reminder for every woman who's been working so hard to build her future that she's forgotten to acknowledge everything she's already survived, overcome and achieved. IN THIS EPISODE: The emotional moment in Florida that brought my past and present together Why ambitious women struggle to celebrate how far they've come How the hardest chapters of your life can shape who you become Why you can be grateful for what you have and still want more Please take a moment today to look at your life and say, “I'm proud of me.” Because I am so fucking proud of you 👑 🌴 AND WHILE I'M HERE IN MIAMI… If you've been following this journey, you know how much it means to me to be back in America, sharing my story, speaking on stages and doing work I once never imagined would be possible. And if you didn't know already, while I'm here in Miami, I'm hosting something really special with Maha Abouelenein! It's called Positioned, Paid & Published, an intimate, full-day personal branding workshop for women who are ready to stop being overlooked and start becoming known for what they do. We're getting hands-on with your personal brand, your story, your visibility and your next moves. Think media, stages, building your reputation and creating a real 90-day action plan. I'd absolutely love to have you in the room with us. 🎟️ Use code PPP20 for your special listener offer. 👉🏽 https://courses.thequeenofconfidence.com/positioned-paid-published READY TO BUILD YOUR AUTHORITY, CONFIDENCE & PERSONAL BRAND? 📖 GET ERIKA'S BOOKS → Becoming Magnetic (Penguin Random House, 2025) → Confidence Feels Like Shit (2020) Available here: https://shop.thequeenofconfidence.com/collections/book Amazon, Barnes & Noble or any audiobook app 📩 GROW YOUR FANBASE Learn the timeless skill that turned my 1,000 followers into a 7-figure global business. → https://courses.thequeenofconfidence.com/offers/TKhTxM3n/checkout ♟️ THE QUEEN'S TABLE My high-level mentorship for women ready to step into leadership, visibility and legacy. → https://thequeenofconfidence.com/the-queens-table/ ✨ THE NEXT LEVEL Build your confidence, audience and income. → https://thequeenofconfidence.com/the-next-level/ 🎤 BOOK ERIKA TO SPEAK For keynotes, corporate events and women's leadership conferences in Australia and the USA. → https://thequeenofconfidence.com/speaking/ 📲 FOLLOW ERIKA Instagram: https://www.instagram.com/thequeenofconfidence/?hl=en LinkedIn: https://www.linkedin.com/in/erika-cramer-queenconfidence/ Website: https://thequeenofconfidence.com/about/ TikTok: https://www.tiktok.com/@thequeenofconfidence 👑 LISTEN & SUBSCRIBE TO THE CONFIDENCE CHRONICLES Spotify: https://open.spotify.com/show/2MUxtupRLNGB8cuNC9mwXI Apple Podcasts: https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 YouTube: https://www.youtube.com/playlist?list=PLWtf2VIsUYg-vkERa16r_VcFNz3Bt6kLI All platforms: https://thequeenofconfidence.com/podcast/ 🙏🏽 ENJOYED THIS EPISODE? Please subscribe so you never miss one. It takes 30 seconds and it means everything to us! Chapters
I'm in Miami, and I want YOU in the room! 🌴👑 I'm hosting a special full-day event with Maha Abouelenein called Positioned, Paid & Published. If you're ready to build your personal brand, get visible, land stages, pitch the media and become the obvious choice in your industry, this is for you. This is an intimate, hands-on workshop where you'll leave with a 90-day action plan for your personal brand. 🎟️ Use code PPP20 for your special Confidence Chronicles listener offer. 👉🏽 https://courses.thequeenofconfidence.com/positioned-paid-published
Everyone wants the big vision.
Gina Zapanta is a lawyer, entrepreneur, mother of four and founder of Empowered with Gina.