Show Notes
Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:
Reflecting on 2025: Realities and Surprises • Amazon DSP's integration of the connected TV world • Criteo ads in Google 360. • Slower-than-expected influx of brand budgets • Consolidation in retail media
Predictions for 2026 Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future. • The myth of a singular, comprehensive AI solution. • AI's integration into agencies involves strategic application rather than mass replacement. • Creativity in retail media campaigns. • Will Google become a major player in retail media, via AI search?
Wild and Crazy Predictions • Could Tesco purchase ITV? • The unlikely but exciting prospect of an Amazon and Walmart merger • Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards? Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.
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