Episode 58 - The Price Of Being Watched

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TOPICS Encourage curiosity - This week ties together a single thread: someone else holds your data, and therefore holds the power. From algorithmic pricing to supply-chain malware to government scanning to cloud-AI assistants — and the hopeful counter-move, taking your data back. The episode theme is curiosity: in every story, one extra question would have changed the outcome.

Segment 1 — Surveillance Pricing Inspired by More Perfect Union, "We Found the Radical Solution to Surveillance Pricing" Surveillance pricing (a.k.a. personalized / surveillance-based pricing) = charging you an individual price based on sensitive data about you — purchase history, browsing, geolocation, social activity, even biometric and financial signals. The economic endgame is "perfect price discrimination": charging each person their exact maximum. DoorDash holds a patent describing promotions based on a user's stress level. Delta Air Lines (with AI firm Fetcherr) has talked about expanding generative-AI pricing to ~20% of domestic fares, with ambitions to go further. Senators (Gallego, Blumenthal, Warner) and House members demanded answers. A Groundwork Collaborative / Consumer Reports / More Perfect Union study found different shoppers charged different prices for identical Instacart items. Former FTC chair Lina Khan has voiced concern. The "radical" fix is a law: New York's proposed One Fair Price Act would ban surveillance pricing outright — one posted price for everyone. Defensive moves (partial): private/container browsing, block cookies, disable ad personalization, use a VPN, compare logged-out vs. logged-in prices. Honest caveat: this is a structural problem — regulation, not browser tricks, is the real fix. Curious question: Is this price the market — or is it me being read? Segment 2 — "Arch malware btw": the AUR supply-chain attack Inspired by Michael Tunnell and Switched