Show Notes
Humans have been "trying to figure it all out" for a while now...
The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope.
The balance of self-work and bigger picture system change are very alive for a lot of us right now.
But how can we mitigate the overwhelm? We are only human. We are but dust.
We recently ran a BBB Tools & Techniques workshop just for coaches (available on demand for BBB members) about 'Cyclical Living' with Vix. This podcast episode is about that subject... and so much more.
Recently, Vix - an ex-military, recovering perfectionist, has been thinking a lot about the importance of PURPOSE... or, indeed, the importance of not necessarily having one.
Her first book, Enough, is "an imperfect antidote to perfectionism". And now she is embarking on a second... listen to this episode to hear all about what she's cooking up. It's going to be another banger, no doubt.
Whilst arguably IMperfect, Vix's writing, which recently has been focused on themes such as "an alternative approach to discipline", NOT reaching your goals and "leaning into mystery" is pretty damn impressive/permissive/refreshing.
Earth yourself in a moment of realistic optimism and consider creating positive change - both individually and collectively - without a rigid plan.
P.S. If you want a pretty good idea of what perfect MIGHT look like, were there such a thing, do check out Vix's website - from the 'look and feel 'of it to the delightfully-to-the-point blog headlines, it's a great example of where coaching and marketing make magic happen.
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In this episode, I get to profile one fabulous member of the Better Bolder Braver community, Simon Hill. Simon is a coach, facilitator and consultant who works with people-helpers of a particular kind - leaders in charities and social purpose organisations - and he's been part of our community for two years now, most recently taking the reins as chair of our book club. We talk about what actually happens in a community like ours - how the thinking and feelings associated with marketing are slowly absorbed (after the eleventh time, or in Simon's case, the fifteenth), and how marketing starts to feel more human and less daunting. We cover the five P's of Positioning, the power of kindness at work, why good contracting is quietly brilliant marketing, and Simon's beloved concept of entering every conversation without Memory, Understanding or Desire - or as he calls it, “MUD”. There's humour, there's parenting, there's talk of doodling, and there's a couple of very good book recommendations.
What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off. Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet. What we talk about Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship The connection between self-awareness in coaching and self-awareness in marketing Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you" The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret How to translate your best coaching questions directly into your marketing