The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
The Warm Up with Kelsey McCormickShow Notes
We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in a moment like this? In this special episode, I’m hosting my annual Launch Roundtable with four brilliant Launch Your Own Way students: Amanda Millien (copywriter, Millien Media), Bryn Smith (brand + social strategist, Grey & Gold Creative), Nikki Maffey (Buzz & Banter Studios), and Lola Adewuya (founder of self-centered + The Brand Doula). We get honest about the good, the bad, and the messy middle of launching — and where campaigns are heading next. We cover why “post and pray” doesn’t cut it anymore, how to weave real storytelling into a launch (without the generic “build in public” stuff), why small businesses can run campaigns as creative and bold as the big brands, and how to make marketing feel like a creative practice instead of another to-do list. Plus: how to know if you’re ready to launch (spoiler: ready is a decision, not a feeling), how to craft an offer that’s recognizably yours in the age of AI, why you should launch at least twice, and how to run a campaign for two different audiences without splitting yourself in two. Whether you’re prepping your first launch or your fifteenth, this one will remind you why trying is cool again. 🌹 🚀 Doors are OPEN for Launch Your Own Way! Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us! Explore Launch Your Own Way → https://cominguproses.co/lyow
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