231 - The MoonSwatch Loyalty Test, Quartz Redemption, and One Very Expensive Twin Beat
A Blog To Watch WeeklyShow Notes
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This week on aBlogtoWatch Weekly, Ariel, Rick, and Ripley kick things off with another discussion about the newly announced N3W5 brand, debating its unusual name, marketing strategy, and whether the industry is getting a little too excited about products that have barely been revealed. The conversation then shifts to a busy week of enthusiast events, including RZE's Vancouver Experience, the Intersect Watch Show, and the RZE Gear Swap, where the hosts discuss why independent brands and community driven gatherings are becoming some of the most exciting parts of today's watch industry.
The team also shares hands-on impressions of the Vacheron Constantin Traditionnelle Twin Beat Perpetual Calendar, reviews the new 41mm Delma Shell Star, and explores whether quartz watches are finally earning renewed respect among collectors. They close the episode by reacting to Swatch's controversial MoonSwatch "Loyalty Test," questioning whether asking enthusiasts to complete an application just for the chance to buy a watch is brilliant marketing or a step too far.
This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below:
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Key Timestamps: 0:04 N3W5, Compasses, & Marketing Madness 6:15 Benny's New Brand & $1M Leather Jacket 10:16 RZE Gear Swap & Community Events 18:12 Watch Brand Colors & Independent Watch Culture 26:46 Vacheron Constantin Twin Beat Review 34:04 Delma Shell Star 41 Review 37:17 Is Quartz Making a Comeback? 45:38 Swatch's MoonSwatch "Loyalty Test" 53:05 Bio Ceramic, Gold, & Swatch's Strategy 1:04:06 World Cup Watches & F1 Watch Brands
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