Don't Forget Your Tickets

From Stockport County CEO to Academia: Ryan McKnight on the Future of Football Fandom

Don't Forget Your Tickets

Show Notes

Football fandom is much more than a weekend pastime—it is a lifelong, intergenerational commitment that shapes our identity. Yet, the modern sports industry often treats loyal supporters as simple consumers. In this episode of Don't Forget Your Tickets, host Carl-Erik Moberg sits down with Ryan McKnight, a former football club CEO turned academic researcher. Drawing from his frontline experience running Stockport County and his current PhD research, Ryan challenges our current understanding o...

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