Show Notes
Morgan Teel of Dance Waterloo visits the Snapcast to discuss social media strategies for small nonprofits, focusing on Dance Waterloo's approach.
Key Takeaways
Dance Waterloo prioritizes meaningful engagement over frequent social media posting, focusing on word-of-mouth marketing (89% trust from friends/family recommendations).
Email list growth and strategic, purpose-driven social media use have been successful for the organization.
Audience engagement through innovative performance formats (e.g., Spelling Bee) has led to increased attendance and community involvement.
Disengaging from constant social media doesn't mean ignoring it; strategic, intentional use is key for small.
The difference between audience growth vs. audience depth.
Alternative ways to engage: Email lists, word of mouth, hotel/apartment collabs, SMS, and print.
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