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The Art of Persuasion Hasn’t Changed in 2,000 YearsUploaded 08-03-229 Mar 2022---To successfully sell your next idea, try using these five rhetorical devices that Aristotle identified in your next speech or presentation.00:00 More than 2,000 years ago Aristotle outlined a formula on how to become a master of persuasion00:42 Aristotle's five rhetorical devices00:57 Ethos (Character)01:48 Logos (Reason)02:08 Pathos (Emotion()02:50 Metaphor03:27 BrevityMore than 2,000 years ago Aristotle outlined a formula on how to become a master of persuasion in his work Rhetoric. The first device is ethos or “character.” In order for your audience to trust you, start your talk by establishing your credibility. Then, make a logical appeal to reason, or “logos.” Use data, evidence, and facts to support your pitch. The third device, and perhaps the most important, is “pathos,” or emotion. People are moved to action by how a speaker makes them feel. Aristotle believed the best way to transfer emotion from one person to another is through storytelling. The more personal your content is the more your audience will feel connected to you and your idea. Based on the HBR article by Carmine Gallo: The Art of Persuasion Hasn’t Changed in 2,000 Years (https://hbr.org/2019/07/the-art-of-persuasion-hasnt-changed-in-2000-years). This video is co-produced with @Emeritus . You can find more co-productions from HBR and Emeritus on the Emeritus app: https://emrt.us/HarvardBusinessReviewFollow HBR:https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters#HarvardBusinessReview #Explainer #Persuasion Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What Does It Take to Be a Professional Photographer? | Career CrushUploaded 23-06-2124 Jun 2021---𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ https://www.youtube.com/c/HBRAscend ✨What does it take to become a professional photographer?Raven B. Varona shares her journey from taking concert photos as a side gig to quitting her job and pursuing photography full time. She chats with Ascend editor Kelsey Alpaio about gaining traction in the industry, how she charges for her work, and how she cultivated an audience of 158k Instagram followers.00:00 I Want to be a Photographer00:49 Meet Raven B. Varona01:44 How did you get started as a professional photographer?02:44 How do I get permission to bring my camera to a venue?03:29 It's all about relationships.04:29 You've got to create an experience on social media.05:23 What's the day to day like for a photographer?06:42 Misconceptions About Being a Photographer07:15 Let's talk money.09:39 Do I ever have to work for free?10:56 What's it like to photograph Beyoncé and Jay-Z?11:23 What skills do I need to get started?We’d love to hear from you! Tell us about your content preferences in our 10-minute survey: https://hbp.az1.qualtrics.com/jfe/form/SV_2ldQ5v6xeoxKHrM?source=social_youtubeLearn more about Raven’s work at https://ravenbvarona.com/Produced by Andy Robinson, Kelsey Alpaio, and Eliza LaycockVideo by Andy Robinson, Kelsey Alpaio, and Eliza LaycockEditing by Andy RobinsonAssistant editing by Eliza LaycockAnimation and Design by Riko Cribbs and Karen PlayerFollow us:https://hbr.org/ascendhttps://www.linkedin.com/showcase/hbr...https://www.facebook.com/hbrascend/https://twitter.com/HBRAscendhttps://www.instagram.com/hbrascend/#portraitphotography #careeradvice #photographer Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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