Show Notes
What exactly is user-generated content, and why is it making waves in marketing? In this episode, Valerie Yeun, Paid Media Manager at Big Wave Marketing, explains its benefits, shares examples, and explores how tech, trends, and emerging platforms are driving the future of UGC in 2025.
More from STA Podcast
In this episode, Zoe is joined by Britt Jackson, Executive Director of the Underwater Hypoxic Blackout Prevention Foundation (UHBP), to discuss the challenges of raising awareness around underwater hypoxic blackout. They explore why greater understanding of the risks is so important and the work being done to help spread this vital safety message.
Alex Barrett, STA’s Head of Aquatics, is joined by Troy Parsonage, CEO of SEN UK Swimming, for a conversation about inclusive swimming and the growing partnership between the two organisations. They discuss their shared passion for inclusion and what the partnership could mean moving forward.
In this episode of the STA Podcast, Zoe Cooper from STA is joined by James Lee from Green Tech International, one of STA’s newest pool plant partners, for an insightful conversation about Hydro Dioxide and biofilm.
In this episode, Alex Barrett is joined by David Bullen from Durham Aquatics, who leads a successful and large school swimming programme across County Durham.
In this episode, Jodie is joined by Tim Rogers, one of the UK’s leading authorities on safeguarding and the protection of children and adults at risk.