Show Notes
Within hours of launch, Influxious sold out of all inventory on Sephora.com. The next day it sold out again on the Influxious site. The visionary behind this booming and blooming brand? It's the one, the only, Queen-of-PerfumeTok-turned-Founder, Funmi Monet of course. She's in the Perfume Room this week sharing the behind-the-scenes of building her brand, the importance of picking the right partners, the double standard she faces as a Black-owned perfume house, the *sheinification* of TikTok, and what the future holds. SOTDs: Gap Dream (2026) and Fragrancias Pittoro Pittoro de Mango FRAGS MENTIONED: Influxious Gold Standard, High life, Well Loved, Magic Hour; MFK Baccarat Rouge 540, Kayali Yum Boujee Marshmallow, Le Labo Santal 33 BOOK A SCENT STYLING SESSION WITH ME: linktr.ee/emmavern
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SURPRISE! For the past 2.5 years I've been quietly creating a perfume in collaboration with Scent of Wood! THIS WEEK ENJOY PT. 1 OF A SPECIAL 2-PART SERIES: The Making Of: Chanterelle! YOU'RE INVITED: MARK YOUR CALS! NYC PREVIEW PARTY: 10/23 from 5-7P @ ScentBar Brooklyn! SF LAUNCH PARTY: Sat 11/14 from 5P @ Ministry of Scent Fillmore SF MASTERCLASS: Sun 11/15 at 10a @ Ministry of Scent Valencia PRE-ORDERS START NEXT WEEK!!!!
Since we last spoke, MIT Scientist-turned-Beauty-Founder Jasmina Aganovic has been up to A LOT. Like, oh I don't know, attempting to challenge everything we think we know about BO and the deodorant industry???! Through her newest product, Base Scent, Jasmina asks: What if deodorizing isn't the point? What if instead, we could just odorize all the good stuff? JOIN OCT SMELL CLUB: witchysmellclub.eventbrite.com FOLLOW: @jasmina.aganovic @futuresociety SOTD: What We Do is Secret Studio Particulier (10% off w/ code 'perfumeroom') FRAGS MENTIONED: Escentric Molecules Molecule 01 + Black Tea, Dries Van Noten Fleur du Mal, Les Bain Guerbois L’Heure de Proust, Serge Lutens Daim Blond, Bottega Veneta, Atelier Cologne Silver Iris, Maher Olfactive Orris Forest, Jorum Studio Healing Berry, Zernell Gillie Techno, Masque Milano White Whale, Future Society: Base Scent, Cloud Reverie, Wandering Rain, Optimal Habitat, Base Scent
LEGEND, ICON, FOUNDER KILIAN HENNESSY is in the Perfume Room this week! Heir to the Hennessy dynasty, Kilian has given new meaning to the family name: PERFUME. Founded almost two decades ago, Kilian Parfums was one of the early luxury niche brands to emerge, and one that's shaped and laid the blueprint for so many brands that have followed. Today we chat about everything from his family, to his unlikely path to perfumery, what it takes for him to launch a new fragrance, the discontinued gems of Kilian Parfums, the current amber woods epidemic, and so much more. Full video coming later this week on Substack! SOTD: Kilian Sparkling Royal FRAGS MENTIONED: Kilian: A Taste of Heaven, Light My Fire, Amber Oud, Rose Oud, Back to Black, Angels' Share, Liaisons Dangereuses, Love Don’t Be Shy, Straight to Heaven; Baccarat Rouge 540, Le Labo Santal 33, Creed Aventus, Mugler Angel, Dior: Eau Sauvage, Jules; Chanel Pour Homme, Antaeus, Ralph Lauren Polo, Guerlain Vetiver, Kilian Dark Lord, Dior Fahrenheit, Kenzo Kashaya, Cacharel Anaïs Anaïs, Issey Miyake L’Eau d’Issey, Dior: Poison, Dune, Fahrenheit, Dolce Vita; Paco Rabanne Ultraviolet, Alexander McQueen Kingdom, Armani Mania, J’Adore Dior, Mugler Angel, Jean Paul Gaultier Le Male, L'Eau d'Issey, Kilian: Piña Paraíso, Midnight Espresso, Sparkling Royal, Eau Sauvage FOLLOW: @kilianhennessy | @kilianparis FOR PERFUME ROOM UPDATES + EVENTS: linktr.ee/emmavern
JOHN EARLY AND RUBY McCOLLISTER ARE IN THE PERFUME ROOM THIS WEEK!!!! We're chatting Maddie's Secret (the film!), Maddie's Secret (the scent!), the history of cola, John's personal journey into perfume (one Ruby shepherded), and Ruby's lifelong love affair with fragrance that all started with her mother. And of course, all roads lead to Marissa Zappas!! FOLLOW: @bejohnce @ruby.mccollister @maddiessecretedp SOTD: Maddie's Secret EDP SHOP MADDIE'S SECRET (10% off with code 'perfumeroom') FRAGS MENTIONED: Marissa Zappas Tragedy Oil, Mondo Mondo Patchouli Palace, Radi$h Maddie’s Secret EDP, Malin & Goetz Cilantro, Unreleased Cigarette After Love, Fendi Asja, Robert Piguet Bandit, Heretic: Nosferatu, 'Til Death; Nostos Calico, Evyan White Shoulders Thank you to this month's sponsor: Essential Parfums!
A perfume industry vet, Géraldine Archambault KNOWS the essentials. In fact, she's built a global luxury fragrance brand around them: high-quality ingredients, top-tier perfumers, a diverse offering of fragrances, and most importantly: affordability. HOW? In this episode, the Essential Parfums founder shares exactly how she cracked the code to offer niche, luxury scents at prices well below all of her competition. FULL VIDEO EP: https://perfumeroom.substack.com/p/full-video-ep-222-essential-parfums Get 10% off Essential Parfums: luckyscent.com (code: perfumeroom) twistedlily.com (code: perfumeroom10) FOLLOW: @essential.parfums FRAGS MENTIONED: Frederic Malle for Acne Studios (SOTD), Essential Parfums: Ambre Latte, Divine Vanille; Shiseido Feminité Du Bois, Serge Lutens Feminité Du Bois, Guerlain Samsara, Parfums Aubusson, YSL Libre, Essential Parfums: Velvet Iris, Neroli Botanica, Rose Magnetic, Ambre Latte, Fig Infusion, Bois Impériale ~This ep is generously BTYB this month's sponsor: Essential Parfums~