Show Notes
How do you build a $100 million beauty brand without opening a single store? Why is the box the cheapest part of a Saie product, on purpose? And why did getting profitable fast matter more to this founder than raising another round? Laney Crowell asked her blog readers what the beauty industry was missing, built #saiebeauty out of their answers, and has taken it past $100 million in sales. She walks Poppy Jamie through the decisions behind that number, the retailer she went after while the rest of the industry was going direct to consumer, the packaging she keeps deliberately cheap so the formulas can be expensive, and what changed about the company the year it turned profitable. It is for anyone building a consumer brand who wants to know which costs are worth carrying and which are not.
In this episode: ◼️ Why launching with fewer products means you can tell the story of each one ◼️ Why a key retailer brings you footfall and never an audience, and why demand stays your job ◼️ Where to save money on a product, and why she picks the part the customer throws away ◼️ How getting profitable early buys back the months a founder loses to fundraising ◼️ Which roles need someone who has done it before, and which ones she gives to raw talent ◼️ The hiring mistake she would undo, filling a team with people who reflected what she already knew ◼️ The one job she will never outsource, and the one she hands to an agency in every market ◼️ How spotting the audience nobody was advertising to turned into a Knicks sponsorship ◼️ Why “this just stopped working” is the permanent condition of running a business ◼️ The biggest waste of money when building a brand, in her own words
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