$1B CEO: "We signed $100m deals at this show in LA"

What does it actually take to build a brand that lasts?Uploaded 03-07-26In this video, I sit down with Leo, President of Bloom, while we’re in Greece to answer real questions about business, marketing, money, growth, and what we’ve learned building Bloom over the last eight years.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This Q and A is a behind-the-scenes conversation from our time in Greece, where Leo and I talk through how Bloom went from early scrappy marketing to becoming a real platform brand across supplements, energy drinks, better for you soda, retail, Amazon, Target, Walmart , TikTok Shop, and more.We talk about the early moves that actually worked, like meme page marketing, influencer marketing, community building, and why we cared more about growing the brand than just selling a product. We also get into how we measure whether content is working beyond views, why sales and search volume matter, and what most people misunderstand about building real wealth.IG- https://www.instagram.com/greglav/For years, I thought growth was mostly about moving faster, finding the next tactic, or being early to the next platform. But as Bloom has grown, I’ve realized the bigger unlock is building something valuable enough to last: a brand with real systems, real distribution, real trust, and a team that can make better decisions as the stakes get higher.I share lessons on:Building a consumer brand from the ground upGrowing a community before selling a productUsing influencer marketing and TikTok to scaleMeasuring content beyond viewsWhy sales, search volume, and traffic matterBuilding a brand that can actually be boughtThe difference between a product and a platform brandHow real wealth is built through equityWhy being first is not always the advantageMaking bigger decisions as a founderStaying grounded as the stakes get higherWhat I would tell my younger self about business, money, and growthWhether you’re building a startup, launching a product, growing an e-commerce brand, creating content, trying to grow on TikTok Shop, or figuring out how to build something bigger than yourself, I hope this video gives you a real look at what it takes.If you’re interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, personal growth, and scaling companies, you’re in the right place #GreeceVlog #Entrepreneurship #BrandBuilding #BloomNutrition #FounderLife #BusinessGrowth #StartupLife #EcommerceBusiness #MarketingStrategy #CreatorEconomy #TikTokShop #InfluencerMarketing #ConsumerBrand #WealthBuilding #YoungEntrepreneur #PersonalBrand #BusinessStrategy #SocialCommerce #VacationVlog #GreeceTrip #motivation #financialfreedom #entrepreneur #success #dreambig Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s one idea from this video you’re taking into your own business? Drop it in the comments.Uploaded 13-10-26Subscribe for more behind the scenes of building Bloom, life as a founder, and everything I’m learning along the way.What do top founders talk about when they get in the same room?Come behind the scenes at Founderland in Malibu as Mari and I connect with the founders behind @George.Heaton , Cadence, PopUp Bagels, @based @ComfrtClothing From workouts with George Heaton to candid conversations about scaling Bloom, this is a look at what we’re building and how we think about what comes next.We talk about starting small, building brands that last, and why you can’t compare your year one business to someone else’s year ten. Being around people who think bigger changes how you see your own opportunities. Hopefully, these conversations do the same for you.00:00 Inside Founderland00:47 Meeting the founders in Malibu02:39 How we built Bloom to compete with bigger budgets04:59 Laying the foundation for a bigger year06:48 PopUp Bagels: from backyard idea to growing brand09:20 Building better products and moving fast10:30 What winning really means to me12:12 Why wanting more isn’t greedy13:15 Training with Represent founder George Heaton14:23 Building a brand that lasts15:40 How George thinks about growing Represent18:33 What makes a brand authentic?19:20 Back at Bloom’s first big headquarters21:36 My advice for new beverage founders23:29 What you can build in 90 days25:22 Stop comparing your year one to someone’s year ten26:20 Talking growth with Comfrt’s founder26:54 Black Friday strategy and scaling early28:48 Turning retail stores into live shopping experiences29:30 When networking becomes powerful🎵 Copyrighted music licensed from Lickd. https://lickd.coFreestyle by Lil Baby, https://t.lickd.co/l/MN9B5d6qJBo🎵 Copyrighted music licensed from Lickd. https://lickd.coOn Top (feat. T-Shirt) by Flume, T-Shirt, https://t.lickd.co/l/on5VOeXj1Vy🎵 Copyrighted music licensed from Lickd. https://lickd.coDoomsday by MF DOOM, https://t.lickd.co/l/vLWQeV7OWG5 Learn more about your ad choices. Visit megaphone.fm/adchoices

A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices