All Figured Out with Andrea Barr: Figuring Out Work, Life and Parenting

131. How a former teacher built two businesses from scratch, and what she'd do differently - Shannon Pruitt

All Figured Out with Andrea Barr: Figuring Out Work, Life and Parenting

Show Notes

Shannon Pruitt built not one but two businesses from scratch — the first while teaching full-time, the second with a six-month-old in her lap. After nearly selling her wedding planning business for six figures, she found herself at a kitchen table with her husband, a newborn, and a blank slate. And that was how Sunday Muse was born, a brand strategy and design studio that fits her lifestyle, and that she runs roughly three hours a day around motherhood.

In this episode, we cover: (00:00) Intro

(05:51) Who is Shannon Pruitt? Brand strategist, creative director, mom of an almost 5-year-old, wife, and woman trying to do all the things without burning out

(07:56) Shannon's origin story: teaching full-time while building a wedding planning business

(10:13) The business grew fast, and so did her life

(11:51) The moment Shannon decided to sell, and how COVID derailed everything

(13:36) Closing the wedding business four months postpartum and starting over

(14:00) The kitchen table conversation with her husband that sparked Sunday Muse

(17:40) The financial reality of starting a business with a newborn at home

(21:35) Working in 3-hour windows — and becoming very, very efficient

(23:38) The guilt of loving your work too much (and Shannon's voice note trick)

(24:14) Why letting your kid watch you build something matters

(26:39) Personal brand 101: before you post a single thing, ask yourself why

(29:51) The difference between building a personal brand internally vs. monetizing one

(33:17) The case study: the corporate SaaS director who wants out in two years

(38:48) How algorithms vs. content resonance affect what's actually working

(39:47) Where to start when you have a dream but no direction

(42:12) Why you don't need a logo to get your first client (from a brand designer, no less)

(45:42) How the words you say — out loud and in writing — shape your entire brand

(48:10) Andrea's moment of clarity: stop calling yourself chaotic

(50:09) The StoryBrand principle: you are not the hero, your client is

(51:02) Shannon's tagline: "Every brand has a muse. Around here, that's you."

(52:31) What's next for Sunday Muse — a brand recalibration for 2026

(57:00) What Shannon is still figuring out

KEY TAKEAWAY Your personal brand is about being clear on your message, knowing who you're actually serving, and having the courage to just start before everything is figured out.

About Shannon Pruitt Shannon Pruitt is a brand strategist and creative director based in South Carolina, and the founder of Sunday Muse. She works primarily with women-owned businesses to build their brands, websites, and marketing so they can show up confidently in the world — without having to think about it. Shannon brings a unique background as a former English teacher and wedding planner to every project, blending sharp copy instincts with a designer's eye.

Connect with Shannon Pruitt Website | https://www.sundaymusedesign.com/ Instagram | https://www.instagram.com/sundaymusedesign Linkedin | https://www.linkedin.com/in/shannonroyalpruitt/ Facebook | https://www.facebook.com/sundaymusedesign Threads | https://www.threads.com/@sundaymusedesign Pinterest | https://www.pinterest.com/sundaymusedesign/

About Andrea Barr, host of All Figured Out: Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time.

Connect with Andrea Website | ⁠https://www.andreabarr.com/⁠ Instagram | https://www.instagram.com/allfiguredoutandrea | https://www.instagram.com/allfiguredout.podcast

Listen to All Figured Out 💚 Spotify | https://tinyurl.com/afo-spotify 💜 Apple Podcasts | https://tinyurl.com/afo-apple 🖤YouTube | https://www.youtube.com/@allfiguredoutandrea

More from All Figured Out with Andrea Barr: Figuring Out Work, Life and Parenting

Oct 22, 2026

Steph Wharton is a leadership and visibility coach, a public speaker and the founder of the Speaker Movement, and she'll be the first to tell you she was painfully shy growing up. Andrea sat down with her in person to talk about what visibility looks like for working moms, whether that's on a stage, on LinkedIn or at the playground. They get into the many hats we wear and the question of whether we're "enough" in any of them, how to decide what you actually want to be visible for, why you don't need a rags-to-riches story to have something worth sharing, and beginner-friendly public speaking tips for easing your nerves the next time you have to speak in front of people. And, we leave you with a little visibility challenge.

Oct 15, 2026

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Three years ago, Scotty Barr (Andrea's husband) came on the show to share the story of eight heart surgeries in eighteen months, more than 100 days in the hospital, and becoming a dad in the middle of it all. And at one point, it became one of our most-listened-to episodes ever, and now Scotty is back to take back the first place! In this episode, Andrea and Scotty get into how he's rebuilt a rhythm across work, health and family, what it's really like being married to your total opposite, why a cardiac patient on blood thinners ended up in a boxing gym, and what each of them is still trying to figure out. In this episode, we cover: (00:00) Intro (02:15) Catching up: eight surgeries in eighteen months (05:36) Where he is now, five years later (07:49) Building a rhythm, and the 95/5 rule from Unreasonable Hospitality (10:44) Married to your opposite: routine vs. chaos (12:49) Work: the 3-month contract that turned into almost 5 years (16:05) No work email on his phone, and the 4-day week he kept (18:21) Ego, ambition, and "does this meeting really make sense?" (22:27) Where a "hired gun" fits in the job market (23:47) Health: life after the hospital, and getting into strength training (28:15) A Beautiful Constraint: how limits lead to creativity (30:46) Parenthood as a constraint, and why we love a recalibration (33:08) Finding the right coach, and why a cardiac patient took up boxing (39:53) Sharing boxing with our daughter (47:37) Martial arts, and the mind-body connection (49:20) Why it's good to have your own thing (51:46) Building a care team that actually talks to each other (55:54) What Andrea's figuring out (59:09) What Scotty's figuring out KEY TAKEAWAY Put a few solid rhythms in place for the things that matter most, let everything else stay flexible, and when something stops working, say so and recalibrate together. The limits you're living with (time, energy, little kids) can make the next choice a whole lot clearer. RELATED EPISODES Ep. 21: Scotty Barr on figuring out how to navigate medical challenges, work and a baby on the way – Spotify or Apple About Scott Barr Scotty is a marketer with over 20 years experience working at Canada’s top ranked creative agencies. His health journey, which included 11 cardiac related surgeries, was the subject of All Figured Out’s previous number 1 most listened to episode. He’s a father of two, husband to a top 3% global podcaster, and an aspiring fitness influencer, with the emphasis on aspiring. About Andrea Barr, host of All Figured Out: Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time. Connect with Andrea Website | ⁠https://www.andreabarr.com/⁠ Instagram | https://www.instagram.com/allfiguredoutandrea | https://www.instagram.com/allfiguredout.podcast Listen to All Figured Out 💚 Spotify | https://tinyurl.com/afo-spotify 💜 Apple Podcasts | https://tinyurl.com/afo-apple 🖤YouTube | https://www.youtube.com/@allfiguredoutandrea

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