Bonus: Estate Planning for Business Owners: Protect Assets, Cut Taxes, Build Legacy
Business InsightsShow Notes
You might think you have time to plan your legacy—but waiting too long could cost your family dearly. In this episode of Sterling Insights, host Seth Krussman sits down with Aaron Frishman, of counsel at Gevurtz Menashe and an expert in estate, tax, and elder law planning. Together, they explore the complexities of estate planning for business owners and high-net-worth families, sharing valuable insights and practical tips to protect what matters most. Aaron draws from over two decades of legal experience to discuss common missteps, asset protection strategies, and long-term care planning, offering actionable advice for families, entrepreneurs, and financial professionals alike. This episode is a must-listen for business owners, advisors, and affluent families looking to stay ahead of tax changes, preserve generational wealth, and avoid costly planning mistakes.
Key Takeaways:
🧠 Plan Early: Waiting too long to start estate planning often leads to unnecessary taxes, legal confusion, or family conflict.
🏠 Avoid Probate: Use revocable trusts and proper titling to ensure smooth transitions and privacy for heirs.
⚖️ State Taxes Matter: Oregon and Washington have aggressive estate tax thresholds that catch many families off guard.
👨👩👧 Family Assumptions Are Dangerous: Assigning roles based on tradition (like making the oldest child a trustee) can backfire—fit matters more than form.
🛡️ Long-Term Care Planning Is Crucial: Without insurance or trust-based strategies, healthcare costs can drain family wealth quickly.
“Most people think they have more time. The truth is, things change fast—and if you wait, your options shrink.”
“A trust with nothing in it is like a safe with no valuables. You have to fund it, or it’s just a document.”
“Just because someone’s your oldest child doesn’t mean they’re the right person to manage your estate.”
Quotes from Aaron Frishman:
🔗 Conclusion: Estate planning isn’t just for the ultra-wealthy—it’s about protecting your legacy, your family, and your future. Starting now is the smartest move you can make. Connect with Aaron: Website: www.gevurtzmenashe.com LinkedIn: https://www.linkedin.com/in/aaronfrishman/ With Your Guest Host Seth Krussman: Seth Krussman is a seasoned financial advisor and partner at Brayshaw Financial Group, LLC, with over 30 years of experience in entrepreneurship, business development, and wealth management. A Registered Representative and Investment Advisor Representative with Osaic Wealth, Inc., Seth specializes in tax-efficient investment strategies, executive compensation, and succession planning for high-net-worth clients. Based in Hillsboro, Oregon, he is also the nationally recognized co-host of the radio show Money On Tap and an active community leader, husband, and father. Connect with Seth: Website: https://www.brayshawfinancial.com/ Podcast: https://www.brayshawfinancial.com/money-on-tap Facebook: https://www.facebook.com/3Dinvesting/ X: https://x.com/BFG_LLC/
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