#152 - Oliver Allis (Yo-Chi): The Brand Builder Behind Australia's Favourite Frozen Yoghurt
Sweat CapitalShow Notes
In this episode of Sweat Capital, we sit down with Oliver Allis, Chief Brand Officer at Yo-Chi, to unpack how a frozen yoghurt brand became one of the most talked-about businesses in the country.
Oliver was 23, fresh off a year of travelling when his family made a bet on the future of frozen yoghurt.
At the time it was four stores, the frozen yoghurt craze was flickering out, and COVID was about to shut Victoria down.
Six years on, Yo-Chi has expanded to 74 venues, including internationally. This growth has led Oliver to describe his own as a transition to being the brand's guardian.
For anyone building a brand, thinking about how businesses stay relevant, or wondering whether saying yes to the uncertain thing at 23 is worth it, this is a rare look at how taste, conviction and a genuine obsession with the details can turn a plateauing business into a movement.
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This episode was recorded on 9 July 2026.
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Shoutout to Strategic Advisor to the show, Richard Weinberg, for hosting us in his Boardroom!
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