Show Notes
Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.
Key Takeaways: (02:12) From sports radio to self-storage marketing. (06:45) Choosing self-storage as a niche and how they partner with clients. (11:03) Aligning marketing spend with client stabilization goals. (13:36) What an agency should do (16:38) Small operator case study (18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.” (24:03) Why Google reviews matter and how to respond effectively. (27:37) What makes a great client—and the traits that make partnerships thrive. (32:40) Cubby enhancing their platform for better marketing results (35:52) Website considerations for better marketing results. (39:25) Integrity, kindness, and doing business with the right people.
Resources Mentioned:
Tyler Suchman | LinkedIn https://www.linkedin.com/in/tylersuchman/
The Storage Agency | Website https://www.thestorageagency.com/
Cubby | Website https://www.cubbystorage.com/
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#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage
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