#4 Double Dutch Fries with Tim – Strategies for Success with Double Dutch Fries and The Food Truck Collective
The Food Truck PodcastShow Notes
In this episode of Street Food Stories from The Food Truck Podcast, host Maggie sits down with Tim Van Der Werff, founder of Double Dutch Fries and co-founder of The Food Truck Collective. Since launching his Dutch fries food truck nearly a decade ago, Tim has been a pioneer in Auckland’s street food scene. He reflects on his journey from humble beginnings with hand-cut fries to establishing multiple trucks and running successful events.
Tim also shares invaluable lessons on building a thriving food business, the collaborative spirit behind The Food Truck Collective—which Maggie and he co-founded—and the importance of community in evolving the street food industry.
What you'll hear in this episode:
- How Tim transitioned from a corporate career to becoming one of Auckland’s most recognised food truck operators.
- The journey of Double Dutch Fries – from cutting fries by hand to mastering efficient operations with custom-built trucks.
- Lessons learned from running both pop-ups and food trucks, and why Tim prefers the fast-paced mobile business.
- Insights into how Maggie and Tim co-founded The Food Truck Collective and changed Auckland’s food truck scene.
- Tips on managing staff, setting goals, and maintaining quality in a seasonal business.
Links Mentioned:
Follow Double Dutch Fries Journey on Instagram: @doubledutchfries
Check out The Food Truck Collective for upcoming events: @foodtruckcollectivenz or book your own food truck hire at www.foodtruckcollective.co.nz
Learn more about Maggie’s Food Truck Foundations online course, covering everything you need to know about starting your own food truck: @foodtruckfoundations
A BIG thank you to our sponsor, Culley’s, New Zealand’s award-winning hot sauce and condiment brand. Use promo code 'FOODTRUCK' for 25% off at checkout on their online store: culleys.co.nz
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Stay tuned for our next episode, where we dive into more delicious stories from the world of street food!
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