Show Notes
In April 2024, writer, podcaster, and entrepreneur Tim Ferriss—known for his hugely popular podcast “The Tim Ferriss Show” and NYT-bestselling books like The 4-Hour Workweek—found himself at a crossroads. Although his podcast was generating millions annually, he questioned the sustainability of podcasting and his own competitive advantage given the increasingly saturated market and the advent of AI tools and video-centric formats. He faced a difficult choice: innovate from within his proven format, pivot to entirely new ventures—possibly in film, premium consumer products, or venture capital—or risk a slow decline by maintaining the status quo. Complicating matters further was Ferriss’s desire to start a family, a goal he prioritized above all business ventures. Every month of indecision narrowed his window for successfully transitioning. Senior Lecturer Reza Satchu and Tim Ferriss joined Cold Call host Brian Kenny to discuss the case, “Tim Ferriss: What Might This Look Like If It Were Easy?”
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Founded in 2010, Supercell was a Finland-based mobile gaming company that had developed and launched five global hit mobile games. The company’s early philosophy was that it could produce hits by designing the company to appeal to top talent: Developers worked in small, autonomous groups called cells with little oversight. The formula was an initial success but the streak of hit games eventually ended. By 2023, CEO Ilkka Paananen and the company’s leadership team decided to restructure the company but wondered if they could still attract top talent despite its shift to more traditional ways of managing the business. Senior Lecturer Jeffrey Rayport and host Brian Kenny discuss the case, “Supercell 2.0: Clash of Plans,” and the question at its crux: What would it take to restore the company's winning streak?
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AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual errors in AI responses, and manage their reputation across generative answer engines. In this episode, Harvard Business School associate professor Julian De Freitas and AthenaHQ co-founder and CEO Andrew Yan join host Brian Kenny to discuss the case “AthenaHQ: Building Brands for AI Search,” exploring how marketers are navigating the new world of generative engine optimization (GEO), the so-called “dark funnel” of customer engagement, and the need for brand managers to optimize for brand sentiment and accuracy not just search rankings.