The Director & The D.O.P

Everything That Could Go Wrong On a Shoot… Did | Ep 14 w/ Kat Alvarez-Jarratt

The Director & The D.O.P

Show Notes

ECD Katrina Alvarez-Jarratt (Le Truc, part of Publicis) joins us to break down the strangest, most complicated shoot of her career: Heinz "The Pickle." The idea — put a man in a giant pickle costume and send him into La Tomatina, Spain's tomato-throwing festival. The budget — tiny. The plan — barely held together.Kat takes us through a bribed balcony, a GoPro stolen within five minutes, her accidentally filming her own tomato-covered face, and a three-hour turnaround to get it onto breakfast TV. It's a masterclass in earned media, adaptability, and why the idea is the only boss. Then: how Kat picks directors, why real-people work is back as a pushback against AI, and why AI previs is killing creativity on set. Plus Hot Takes — the word "industry," paid treatments, and the spiciest take we've ever read out. 00:20 Intro 05:54 The Breakdown: Heinz "The Pickle" 15:10 Everything that went wrong 23:50 How earned media actually works 31:10 How an ECD picks directors 46:20 AI previs vs creativity 50:10 Hot Takes 🎙️ New episodes weekly.#thedirectorandthedop #advertising #commercialfilm #creativedirector

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