Connected Packaging: Turning Every Product Into a Digital Media Channel
The Mr. Beacon Ambient IoT PodcastShow Notes
In this episode of the Mr. Beacon Podcast, Jenny Stanley, Founder of Appetite Creative, explains how connected packaging is transforming products into digital engagement channels. From QR codes and Digital Product Passports to data-driven marketing and post-purchase experiences, she shares real campaign insights, best practices, and emerging trends shaping retail and CPG. Discover how brands are using packaging to build loyalty, gather first-party data, and create meaningful two-way conversations with consumers.
Jenny’s Most Meaningful Songs:
“Pump Up the Jam” by Technotronic: https://www.youtube.com/watch?v=uqCo3fr8-OM “Rolling in the Deep” by Adele: https://www.youtube.com/watch?v=1CigMPtm4FM “A Thousand Years” by Christina Perri: https://www.youtube.com/watch?v=mk3XycambgI
Mister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products with an app that puts you in control of YOUR data.
Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy. Hosted on Acast. See acast.com/privacy for more information.
More from The Mr. Beacon Ambient IoT Podcast
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Ismail Hamdad, Co-Founder of Adsum Networks, joins Mr. Beacon to explore how AI can accelerate IoT firmware development from months to hours. We discuss Adsum’s IoT Decoder, giving AI coding agents the tools and context to work with physical hardware, the future of open IoT development, and Ismail’s journey from telecom engineering to entrepreneurship.
Matt Maupin of Silicon Labs joins the Mr. Beacon Podcast to discuss the evolution from Zigbee to Matter over Thread, the company’s concurrent multi-protocol technology, and its collaboration with Philips Hue. We explore interoperability, wireless reliability, commercial IoT, chip integration, Bluetooth Channel Sounding, and how these technologies can make connected devices easier and more dependable.
Rob Tiffany, Research Director at IDC and author of “Saving the Earth with the Internet of Things,” joins Mr. Beacon to explore how IoT can tackle real-world challenges in agriculture, water, food and sustainable cities. We discuss his 100 practical IoT recipes, pioneering work connecting vending machines, his definition of digital twins, and why combining IoT, automation and AI could unlock enormous opportunities.
What happens when IoT finally gets the connectivity infrastructure it has been waiting for?