From Local Fans to Global Engagement: Exploring Football’s Digital Future with Curt Baker from FotMob

Ticketing sits at the heart of every football club. But do the people who run it get the respect they deserve? In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen Moberg sits down with two of the five winners of the TicketCo Ticketing Manager of the Year Awards 2026, Natasha Fitzgerald of Woking FC, who won the National League award, and Scott Smyth of Coleraine FC, who won the NIFL award. This is a warm and honest conversation about what it actually takes to run tick...

Every year, an estimated 40 million football seats across Europe go unsold. What would it take to turn that empty space into revenue, loyal fans, and a stronger club? In this episode of Don't Forget Your Tickets, host Carl-Erik Michalsen Moberg sits down with Jim McCarthy, founder of Impresario Strategic Growth Service in Pasadena, California. Jim's career stretches back to the earliest days of e-commerce, from managing Amazon's partnership at GeoCities in the 1990s to building Goldstar into ...

How did English football go from one of the most dangerous sporting environments in the world to the most commercially powerful league on the planet? The answer starts with tragedy, and with a government that told football it had to change or face closure. In part two of this special two-part episode of Don't Forget Your Ticket, host Carl-Erik Michalsen Moberg continues his conversation with Dr. Giambattista Rossi, Senior Lecturer at Birkbeck Business School, University of London. Where part ...

What does a football club actually buy when it signs a global superstar? Is it results, a bigger brand, or both? And when that calculation goes wrong, what does it cost the club for years to come? In this special two-part episode of Don’t Forget Your Ticket, host Carl-Erik Michalsen Moberg sits down with Dr. Giambattista Rossi, Senior Lecturer at Birkbeck Business School, University of London and one of the most candid voices in football economics today. Part one opens with the economics of s...

What does it take to buy your local football club, clear its debts, grow its fanbase, and aim for the Premier League by 2038? In this episode of Don't Forget Your Ticket, host Clare Kenny sits down with Spencer Gore, owner, chairman and group CEO of Chelmsford City Football Club. Spencer’s story is far from typical. After building a successful medical publishing business, he turned a long-held personal ambition into reality by buying his hometown club and committing himself to its future on a...