Under the Influence with Terry O'Reilly

Ham on Wry: All About Sandwich Board Advertising

Under the Influence with Terry O'Reilly

Show Notes

From the Under The Influence Archives, one of our favourites....

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:

The sandwich board.

They have been around for over 200 years.

Cities try and ban them. Storekeepers love them.

They can make you smile. They can make you angry. They can attract a lot of attention.

They are the pop-up ads of the physical world.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

More from Under the Influence with Terry O'Reilly

Oct 17, 2026

Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a headline and their profit went up 100%.

Oct 10, 2026

In this episode, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create logos in the night sky. Some companies even want to put ads on the moon.

Oct 3, 2026

From our archives, a favourite...

Sep 26, 2026

Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024. There’s never enough room to include all the great stories we find in our research books. So this episode is dedicated to all those stories that didn’t fit into our regular episodes.

Sep 19, 2026

In this episode, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.

See all episodes →