Show Notes
How can you empower your customers to build high-impact account-based marketing (ABM) programs?
We’ll be joined by Mason Cosby, Founder of Scrappy ABM. He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).
What you’ll learn:
- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment. - Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying. - How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients. Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/ Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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