TP Talks - PwC's Global Transfer Pricing podcast

Episode 97: Transfer Pricing: Exploring the past, present, and future

TP Talks - PwC's Global Transfer Pricing podcast

Show Notes

In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Practice) and Greg Ossi (former Principal in PwC’s US National Tax Practice) discuss some of the historical transformative milestones that have reshaped transfer pricing. They also examine the current transfer pricing landscape and take a look forward, exploring some of the possibilities and challenges that lie ahead for transfer pricing practitioners and taxpayers. Support the show

More from TP Talks - PwC's Global Transfer Pricing podcast

Oct 13, 2026

An examination of how transfer pricing has evolved, as former PwC principal David Ernick reflects on public CBCR, tax transparency, and what may lie ahead. Support the show

Sep 14, 2026

Hear how AI is transforming financial transactions in transfer pricing, from tax audits and documentation to market data analysis, and why human judgment remains key. Support the show

Sep 14, 2026

PwC’s Sarah Kafka joins Kristina and John to discuss tariff strategy, transfer pricing, customs documentation and readiness amid growing CBP scrutiny. Support the show

Jul 16, 2026

Kristina and John are joined by Eric Mehta to discuss the significant transfer pricing reforms announced as part of India's Union Budget 2026. Support the show

Jun 4, 2026

Kristina Novak and John Cianfrone sit down with Mona Cairncross for an inside look at global transfer pricing negotiations and lessons from her time as Assistant Director of the IRS APMA Program. Support the show

See all episodes →