Show Notes
Save at FXRRacing.com with Pulpmx30 code and also thanks to Firepower Parts and Maxxis Tires. The owner of FXR Racing, Milt Reimer, sits down with Matthes at the 2027 Honda HRC launch about the rise of his company, the roots of it, signing riders and teams, his history with Matthes, what's next for them, moving to the USA and more.
--- CHAPTERS --- 00:00 Intro at Millville CRF450R test 00:43 Firepower/Maxxis/FXR ad plug 01:38 Millville history and Johnny O's gear tribute 02:58 Milt's Valley Sport and Leisure/Honda dealer days 04:23 Bringing moto style into snow gear 06:18 Lessons from the dealership into building FXR 08:37 MotoGear ramps up & Harley FXR trademark battle 17:00 Maxxis/FXR ad read 17:14 Snow vs moto revenue split 18:00 Malcolm Stewart's impact and fishing brand 19:34 Phil Nicoletti contract negotiation stories 22:14 Next product: protection gear and workwear 24:13 Australia, Quad Lock, and international growth 25:25 Triumph partnership and factory bike investment 27:05 Milt's proudest FXR moments 29:14 Biggest business mistakes and lessons learned 30:50 6D helmet partnership and concussion history 32:02 FTA sister brand discussion 33:37 Winnipeg vs US operations and wrap-up
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