Show Notes
Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity. Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject. SHOW NOTES 00:00 – Welcome to Uncommon 00:40 – Exiting a Cult 01:50 - Psychology of Cults 05:10 - Becoming a Consumer Psychologist 10:00 - All Marketers are Liars 13:50 - Childhood dream job? 17:30 - Insights from corrective services 19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications) 25:15 - Thinkerbell approach 30:00 - Best approach for small agencies 34:15 - What’s for lunch? 34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 41:07 - Questions you always and never get asked 43:00 - Sigma Grindset 46:20 - There is no ‘WAY’ to success 47:20 - Rapid Fire Questions 53:10 - Closing Remarks (Social medias etc) LINKS Adam Ferrier - Twitter Adam Ferrier - Linkedin Adam Ferrier - Instagram Thinkerbell Black T-Shirts - Adam’s Podcast Stop Listening to the Customer: Try Hearing Your Brand Instead The Advertising Effect: How to Change Behaviour Going Clear: Scientology & the Prison of Belief The Culting of Brands: Turn Your Customers into True Believers All Marketers are Liars - Book Severance - TV Show The Hidden Power of Advertising - Robert Heath Lemon. How the advertising brain turned sour - Orlando Wood Death Note - Anime Hosted on Acast. See acast.com/privacy for more information.
More from Uncommon
Chelsea Morley is the founder and creative director of Tiny Disco. A Melbourne based new-age advertising agency with a focus on creative ideas, and beautiful content. Get all links mentioned here: bit.ly/269-Chelsea SKIP THROUGHT THE EPSISODE: 00:00 - Welcome to Uncommon 02:00 – Funny Accents 03:10 – Earliest memory 04:30 – Crazy bee story! 06:20 – Earliest conception of death 12:05 – Childhood aspirations 14:00 – TV channels 19:08 – TV career (Best and worst) 13:55 - Treated differently after pregnancy 19:30 – Parenting wisdom / advice 35:20 – Tiny Disco blowing up! 37:00 – Tiny Disco beginnings 42:45 – Kids like a mirror? 47:40 – Finding inspiration sources 50:50 – Jordan defends his bonsai plants! 52:55 – Rapid fire questions 58:00 – Closing remarks Hosted on Acast. See acast.com/privacy for more information.
Founder of Tiny Disco, Chelsea Morley, explains how she was treated differently in the work environment after being pregnant.
Bruce Peterson is the Founder & Executive Chairman at Grande Experiences and THE LUME. Responsible for immersive multi-sensory experiences such as ‘Van Gogh alive’, ‘Monet & Friends Alive’ and many more. Get all links mentioned here: bit.ly/268-Bruce
In this clip, Bruce Peterson explains how he came up with the idea for LUME and how context is key for true appreciation of art.
Beau Arfi is the CEO of Maple Property Group, owner of 20 properties by the age of 27. Beau is focused on helping Australians achieve their dream lifestyle through tailored investment strategies, detailed education and statistic-based property selections. Get all links mentioned here: bit.ly/267-Beau SKIP THROUGH THE EPISODE: 00:00 – Welcome to Uncommon 01:50 – Earliest childhood memory 04:30 – Parents careers / Childhood aspirations 06:10 – Getting into property 13:40 – Beau’s Investments 15:40 – Bad investments 19:35 – “Value for money” 22:00 – Apartment Investing? 30:00 – What does Maple Group do differently? 33:50 - Useable equity 39:30 - Property market changes 44:50 - Advice for Jordan 48:00 - Beau’s investing future 53:40 - Beau’s best advice 56:20 - Rapid fire questions Hosted on Acast. See acast.com/privacy for more information.