The Twiddler That Didn’t Twiddle - How To Track Clicks and Click-Through Rate For Google’s AI Overviews (But You Need A Manual Action!)
SEO From The Front LinesShow Notes
GSC data for AI overviews, including clicks and click-through rate, has been nearly impossible to view... UNTIL NOW. But there's a catch. You need a manual action! My latest episode covers my blog post titled The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate For Google’s AI Overviews (but only if you have a manual action.)
In this video I explain the loophole in Google right now where sites with manual actions can still rank well in AIOs even when they are heavily demoted (or removed) from ranking in the core search results (10-blue links). But I also explain that you better move fast. I don't know how long it take before Google closes that loophole.
This may be one of the few times (or only time) a manual action will benefit a site owner.
Chapters:
00:00 Introduction - When the Twiddler Doesn't Twiddle
00:50 Murky and Confusing AIO Performance Data
01:29 Google's loophole where sites with a manual action can rank in AI overviews
02:42 Lily Ray's tweet and my retweet about sites ranking in AIOs with manual actions
03:07 Twiddler Down! When Twiddlers don't Twiddle
03:54 How deindexing with manual actions works
04:40 The maddening adventure of tracking AIOs
05:39 You couldn't see pure AIO performance data... until now!
06:20 Steps for tracking pure AIO data in Google Search Console
08:10 Examples of AIO clicks and CTR in Google Search Console
09:20 Click-through rate with #1 AIO rankings.
10:20 A note about using regex in GSC to combine queries.
11:17 Summary - The only time a manual action can benefit a site owner.
Blog post: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/
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