Show Notes
In this episode, Jordan speaks with Luis and Hans, the creative duo behind the Sunday Afternoon Project — partners in life and in work, whose story is one of courage, reinvention, and truth-telling. Together, they explore the hidden cost of code-switching— what happens when we spend our lives shifting who we are to fit in — and the liberation that comes when we stop. Luis and Hans share their journey from Guatemala to the U.S., discussing the challenges they faced as a queer couple and the importance of storytelling in their lives and business. They emphasize the power of self-efficacy, the need for role models, and the significance of authenticity in storytelling. The duo also explores the emotional and spiritual aspects ofstorytelling, the joy of queerness, and the dynamics of their partnership. This is a conversation about the energy it takes to belong, thecreativity that returns when we live authentically, and the quiet courage of becoming visible. Chapters 00:00 The Journey Begins: From Guatemala to the U.S. 02:56 The Power of Storytelling in Business and Life 05:57 Self-Efficacy and Role Models: Breaking Barriers 09:01 The Importance of Authenticity in Storytelling 11:59 Personal Stories: Overcoming Challenges and Finding Identity 14:46 Storytelling as a Spiritual and Emotional Practice 17:50 The Joy of Queerness and Self-Expression 20:32 Navigating Client Relationships and Team Dynamics 23:37 Brand Therapy: Helping Others Tell Their Stories 26:41 The Slow Progress of Social Change and Role Models 29:28 Final Thoughts: The Essence of Storytelling
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