How Ama Amo-Agyei Reinvented Herself And Built A $17.3M Business (From Her Kitchen)
The Calum Johnson ShowShow Notes
Ama is the entrepreneur behind Plantmade. A $17M beauty business she built from her kitchen. Celebrities like Bukayo Saka and Tamar Braxton rave about her product. Three months ago, at the peak of the company's success, she unexpectedly left her position as CEO. In her first interview since then, she shares the strategies behind Plantmade’s success and the exact steps you can take to reinvent yourself in 2026. Enjoy!
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Timestamps 00:00 Intro 05:04 The moment my life broke! (watch this if you feel uncertain!) 08:00 How I started Plantmade with $100! (from my kitchen!) 13:45 Watch this if you feel anxious about your future! 19:47 The shameless marketing strategy that made me £4,000 in 24 hours! 23:12 The product growth hack I used to hit £100K in just 5 months 26:40 The emotional moment I had with my mum ($30k in one day!) 34:20 Do this to create INSANE demand for your brand! 39:23 This letter nearly killed my business! 47:52 This video made us $1M! (storytelling is a cheatcode) 52:01 The dark side of success nobody talks about 55:43 How I feel about leaving Plantmade... 1:05:56 Advice for first time founders to succeed (don't miss this!) 1:11:00 The exact steps to reinvent yourself 2026!
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