Show Notes
Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.
Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios.
This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made. Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying.
The ads mentioned: Waitrose & Partners "The perfect gift" by Wonderhood Studios Visa "Level up your game" by VaynerMedia EMEA The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK Magnum ad shows how buying copycat ice-cream can destroy a relationship Confused.com brings familiar sayings to life through puppetry Monzo “Get busy living” by BBH London Nike “Stairs” by Wieden & Kennedy Portland Anthropic Super Bowl ad highlights its AI assistant Claude Twix "Camping" by Adam & Eve/DDB
Further reading: Netflix UK's Ed Couchman: You can build a whole media plan on SVOD Channel 4 calls for 'robust scrutiny' of ITV-Sky merger UK competition watchdog launches inquiry into Sky/ITV deal Will ITV generate enough ad revenue to earn £200m payout from Sky? 'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV 'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta
Hosted on Acast. See acast.com/privacy for more information.
More from The Campaign Podcast
Last week was the 40th anniversary of the Media Week Awards, and we celebrated the ceremony in London with almost 1000 people in the room.
We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more.
WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth.
What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups?
Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury.