Show Notes
Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.
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This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades.
Kristina Blahnik is the CEO of Manolo Blahnik. As the niece of acclaimed designer Manolo Blahnik, she grew up in the family business but never intended to work in it. Instead, Kristina studied architecture at the University of Cambridge and eventually had a practice of her own, where she worked for just under 10 years. In 2009 when her uncle Manolo Blahnik couldn't travel to the factories to develop the brand's new collection, Kristina stepped in and joined the family business full time. In 2013, she assumed the role of CEO, a position that she maintains to this day—although she prefers the title of "creative strategist." Since coming on board, she has expanded the business from two boutiques to 20, grown the Manolo Blahnik team from 26 people to over 250, and spearheaded major collaborations with brands such as Birkenstock and Balenciaga.
This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades.
Danielle Pheloung is a content creator and cofounder of the fashion brand Phe Phe. Before amassing a following on social media and starting her own clothing company, Pheloung worked in finance. She started her career as an analyst at Morgan Stanley and later transitioned to working for Goldman Sachs as a private wealth management associate. Meanwhile, her sister Brigette McHale, otherwise known as Acquired Style online, was experiencing immense success on social media. Encouraged by her sister's success, Pheloung decided to start posting on TikTok. She showcased her corporate style and daily life while working a demanding job. Eventually, Pheloung made the decision to pursue content creation full time, leaving her position at Goldman Sachs. She continued to grow on social media, and with her sister, she launched Phe Phe in 2025. Today, Pheloung continues to make content and run Phe Phe, which recently launched its workwear line, inspired in part by Pheloung's first life in the corporate world.
This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades.