Show Notes
Your identity drives everything, how you show up, the actions you take, and ultimately, how people experience your business.
In this episode, premium business mentor Aimée Drost joins me to break down why pain-point marketing is outdated, what actually makes high-level buyers say yes, and how identity work and breathwork can shift your business faster than strategy alone. If you've ever felt like your marketing or your mindset is the missing piece, this one's for you.
Top 6 points: Why your identity, not just your strategy, determines whether your business actually moves The real difference between pain-point marketing and desire-based marketing, and why one builds trust while the other can attract the wrong clients What "premium positioning" actually means, and why most coaches are underselling a transformation as a bundle of sessions How breathwork can shift identity and unlock breakthroughs faster than months of mindset work The short-term vs long-term sales strategy every service-based business needs Why "it's shitty when it's just about me," and how connecting your work to something bigger changes everything
Aimée's Gifts 🎁 Want to go deeper on the premium expansion model? Aimée breaks it all down in this episode:
https://pleasureinselling.com/podcast-ep-20-premium-expansion-wealthy-leader-model/
🎁 5-Minute Breathwork Audio — experience the millionaire breathwork routine for yourself: https://pleasureinselling.com/millionairebreathworkroutine/
🎁 Follow Aimée on Instagram for more (her page is full of resources): https://www.instagram.com/aimeedrost/
ABOUT THE HOST:
Jessica Joy helps driven, heart-led women get the health and body they want from a place of alignment, not force, using her signature framework that prioritizes identity, metabolism, and effective strategy together. Get good at this, and you don't just transform your body, you become the unstoppable leader of your health and your life.
🔗 Find Jessica on IG @its.jessicajoy - https://www.instagram.com/its.jessicajoy/
✨ How Jessica helps women transform - https://jessicajoydurfee.com/leadher-info
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