Show Notes
Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI.
Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage.
00:00 Intro
01:00 Google's Startup Days
03:45 Why Local Marketing Wins
05:45 Becoming Google's CMO
08:00 Marketing in a Product-First Company
09:30 The Chrome Growth Playbook
12:10 Human-Centered Brand Storytelling
13:00 What Creators Teach Marketers
14:20 Defining the Frontier CMO
16:15 Marketing Mistakes & Lessons Learned
18:10 Hiring Great Marketers
20:20 Career Advice for the AI Era
22:30 Google's AI Transformation
25:00 AI Productivity & NotebookLM
26:30 Leadership, Resilience & Cancer
29:20 Health, Sleep & Longevity
30:25 Signal or Noise?
32:20 Three Lessons for Every CMO
More from Frontier CMO Podcast by Think with Google
Could your doctor's office be just a few clicks away?
How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse?
Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth.
Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store counter to the digital storefront. Now it’s making its biggest leap yet: AI.
The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention.