Show Notes
AI is everywhere - but how do you actually show up inside it?
As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:
It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.
Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.
Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.
What you’ll learn: ✔️ How to create content that LLMs can understand, trust, and surface in responses. ✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers. ✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it. ✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs. ✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.
The Panelists:
Sooraj Shah, Content Marketing Lead at Aikido Security Daisy Shevlin, Leading SEO/GEO at Cognism Anna Puig, Senior Growth Marketer at Orb Follow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/ Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/ Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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