Show Notes
This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelings or personal opinion. I analyzed the social media activity of salons I know for a fact are scaling financially, growing their teams effortlessly, and turning real profit margins. And then I looked at the salons where the following is big but the revenue isn't moving. The contrast is striking. For the first time on this podcast, I'm speaking directly to salon owners about marketing, not just stylists. Because the strategy looks completely different when you're building a team, filling multiple chairs, and trying to attract the caliber of stylist who actually moves the needle. What's working in 2026 is not what worked three years ago, and the salons that haven't caught up yet are feeling it. If you want to know what the fastest growing salons are actually doing on social media right now, this episode is your blueprint! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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This is the episode a lot of you wait for all year! Some of you don't even listen to the podcast regularly, but always come back for this one. And I get it, because my track record on these predictions is pretty hard to argue with. Almost a decade in, maybe two misfires across dozens of calls… Before we get into what I think is coming for 2027, I'm going back through everything I predicted for 2026 and holding myself accountable. Then we get into the 8 (actually nine) predictions I'm making for the year ahead. Some of it is exciting. Some of it is uncomfortable. All of it is backed by data I'm seeing across thousands of salon and stylist businesses right now. If you want to know where this industry is heading and what it's going to take to stay ahead of it, this is the episode to listen to before the new year begins! Get up to $200 off Square hardware when you sign up at square.com/go/thriver! #squarepod #sponsored All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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